Meet me on video
The Copy Cure
The Copy Cure, a copywriting course that’ll help you find your voice and sell your anything, is my brain- and love-child with Marie Forleo. You can get a taste of both me and Marie in this free video mini-class, which shows you how to give your copy life-saving C.P.R. You’ll get immediate access when you sign up.
As part of an online summit called Grow Your Business Live, I did a live Jam Session: a real-time, screen-recorded “copy spruce-up” — because “copy teardown” always sounds like a bummer to me — with a business called Social Brand School. (They’ve since become clients and teachers of mine: I helped them more with their copy, and they helped me get started with my new obsession, the Talking Shrimp account on Instagram.) In this video, I helped them edit their online-course sales page on the spot. No pressure!
Meet me in your earbuds (my podcast interviews)
NOTE: I met host John Lee Dumas at a dinner party. We went out to drinks afterward till 3am. (OK, it was the night of daylight savings, so the clock jumped ahead. But still. Late.)
At some point in the evening, he invited me to be on his podcast — sweet!
I felt so comfortable talking to him, I might have overshared in the interview (including a professional gaffe I haven’t made public before — see “biggest failure” section).
But JLD interviews so many people every week, he didn’t realize he’d met me before till after we finished the interview. There was an “Oh, that’s you?” moment.
Lesson: don’t leave your Skype avatar a blank silhouette.
This one has a free gift for you at the end. (Also linked in the show notes.)
I could talk about money all day.
I love Farnoosh — and her podcast. In fact, we became friends because I sent her a fangirl email.
Lesson: Don’t be afraid you’re bothering someone by getting in touch and saying “Hey, I love what you do.” (Unless you’re also writing to say, “And I want us to be together till the end of time. I’m boiling your family’s pet bunny as we speak.”)
Rob Marsh and Kira Hug are two of my favorite interviewers. I’ve been listening to their podcast sort of obsessively. It’s geared toward professional copywriters, but I think anyone interested in business will get something out of it.You’ll hear me talk about my no-niche niche, what I’d go back and tell my starting-out self, and how I get the confidence to edit people’s copy on the spot while they look over my shoulder.
Man, did I have fun talking to Chris. He’d really done his research, rummaging around my attic full of blog posts so he could ask me specific questions like, “Why do you lie to your calendar?”
He also used a secret trick to keep my energy up. It worked.
If you have a chance to meet Chris in person, you should. He’s a stellar person.
Dropping science, yo. I go full-on Teacher in this one, outlining the Copy-Cure-style C.P.R. framework for breathing life into your copy. If you learn better with your eyes, see the Copy Cure link at the top. If you learn better with your ears, this one’s for you. And if you learn better with your hands, I’m working on a Playdoh version. Not really. My lord, you’re literal.
Meet me a while back
You can google around and find these older podcasts, if you’re that determined.
Meet me in Italy
If you missed out on my 2016 Write In Italy workshop, and think you’d want in for 2017, sign up here:
Meet me on the phone
Tired of loving each other from afar? (Yes, I love you back.)
Ready to take this one-on-one? As in, work together? Get yourself an hour here.
Tackle Your Tagline CHEAT SHEET
21 SIMPLE FORMATS FOR LINES THAT HAVE THEM AT HELLO.