speaking & teaching

Online Marketing Made Easy

When you’re the face of your business, making it a total expression of “you” is the key to raving fans who will buy anything you sell. But how do you be more “you”? And how do you figure out what that is? Amy Porterfield and I talk about how to find out what’s unique about your personality…and infuse it throughout your brand.

Do It Scared with Ruth Soukup

To say my career path is winding is an understatement. If you’ve ever had trouble figuring out what you want to do with your life, this one will give you heart. You’ll also like it if you dig 90s references. 90210, Melrose Place, shoulder pads, baby tees under spaghetti-strap dresses…it’s all in here.

The Truth About Marketing with Kevin Rogers

“The Email Style That Out-Converts Every Guru In Your Space”
“How To Steal Attention With Strange Copy (Then Keep It With Good Writing)”

Yup, Kevin brought me back for a round 2. We had instant chemistry, and by that I mean podcast chemistry so don’t even, K? I love talking about writing when I don’t have to give the usual “5 tips for copy that converts.” So refreshing.

Kevin is great. And I’m not just saying that because he called me his “reigning favorite emailer.” If you want to see why, sign up for those emails here or all over this site.

Entrepreneur On Fire

NOTE: I met host John Lee Dumas at a dinner party. We went out to drinks afterward till 3am. (OK, it was the night of daylight savings, so the clock jumped ahead. But still. Late.)

At some point in the evening, he invited me to be on his podcast — sweet!

I felt so comfortable talking to him, I might have overshared in the interview (including a professional gaffe I haven’t made public before — see “biggest failure” section).

But JLD interviews so many people every week, he didn’t realize he’d met me before till after we finished the interview. There was an “Oh, that’s you?” moment.

Lesson: don’t leave your Skype avatar a blank silhouette.

This one has a free gift for you at the end. (Also linked in the show notes.)

So Money with Farnoosh Torabi

I could talk about money all day.
I love Farnoosh — and her podcast. In fact, we became friends because I sent her a fangirl email.

Lesson: Don’t be afraid you’re bothering someone by getting in touch and saying “Hey, I love what you do.” (Unless you’re also writing to say, “And I want us to be together till the end of time. I’m boiling your family’s pet bunny as we speak.”)

The Copywriter Club

Rob Marsh and Kira Hug are two of my favorite interviewers. I’ve been listening to their podcast sort of obsessively. It’s geared toward professional copywriters, but I think anyone interested in business will get something out of it. You’ll hear me talk about my no-niche niche, what I’d go back and tell my starting-out self, and how I get the confidence to edit people’s copy on the spot while they look over my shoulder.

Deconstructing Success with Chris Winfield

Man, did I have fun talking to Chris. He’d really done his research, rummaging around my attic full of blog posts so he could ask me specific questions like, “Why do you lie to your calendar?”

He also used a secret trick to keep my energy up. It worked.
If you have a chance to meet Chris in person, you should. He’s a stellar person.

The Art of Paid Traffic with Rick Mulready

Dropping science, yo. I go full-on Teacher in this one, outlining the Copy-Cure-style C.P.R. framework for breathing life into your copy. If you learn better with your eyes, see the Copy Cure link at the top. If you learn better with your ears, this one’s for you. And if you learn better with your hands, I’m working on a Playdoh version. Not really. My lord, you’re literal.