I didn’t shower yesterday.
Not for any reason except I kept getting sucked into a work or Facebook vortex every time I looked at the computer. And I kept looking just when I was about to shower.
I went to bed feeling filmy.
I actually love the shower. I don’t avoid it like my friend Victoria, who’s scared of water like a cat.
I’m just too lazy to deal with drying my hair. If I had the bone structure for a Sinead O’Connor buzz cut, I’d do it. If I weren’t at that age where a bob is a “that age” haircut, I’d do that.
But long hair is what I’ve got, and it takes a good, boring 10 minutes under the blowdryer or I’ll be damp and shivering for hours.
I’ll spend the day craving soup.
And I guess that’s why I put off the process of looking and smelling nice till the last possible hour every day. Like, before I go out to dinner. Or sometimes, before bed. Or sometimes, tomorrow.
So what does that mean for business?
It means I dread anything that’s face to face. Even Skype. “Will you be a guest expert on our group call?” Sure. “It’ll be on video.” Oh wait. Something just came up.
(Unless it’s for enough money. You know gay for pay? I’ll go clean for green.)
It’s one of my favorite things about what I do. It’s yesterday’s-sweats-friendly. No bra, no shoes, no problem.
I love that knowing how to write copy that sounds like me means that I can remain a grubby troll while my words go out, showered and pine-scented, and do business for me all day.
But then again, sometimes a face changes everything.
Most of my best opportunities come from in-person moments.
In fact, I’m featured on two great podcasts this week (both released on the same day like I’m Kim Kardashian plugging a new selfie book) all because of times I showed my face.
One, Duct Tape Marketing, I got invited to do because my friend Michael Port recommended me. I went to Michael’s event, Heroic Public Speaking Live – I STRONGLY recommend it – and then took a 3-day intensive taught by him and his wife Amy Port.
I wanted to bail out of both those things, because I’m scared and lazy, but I went and showed my face.
And then Michael passed my name along to John Jantsch, founder of Duct Tape. He’s kind of a big deal.
The other, I booked because I met the host, Chris Winfield, at a dinner party. I didn’t feel like going to the dinner (or showering for it, anyway) but I rallied, and a few minutes chatting across the table with Chris led to what might be…
My best interview ever?
I don’t want to overhype it. But it’s personal. It’s energetic. I’m the third guest I know to call her interview with Chris “my best one yet.”
And I think it’s because it has a secret ingredient: Face.
Not mine, Chris’s. While we talked, I was just on audio, happily unwashed, while he was on my screen on video. (A perfect arrangement. Can I just live my life this way?) So I could see him nodding, laughing, giving me the “yes, yes, keep talking about that” gestures.
On these interviews, I often sound (to me, anyway) like someone just woke me up. Or dosed my drink. Or didn’t wait for my root canal anesthesia to wear off. This one was different.
Seeing my listener reacting kept me sparked up.
- My scaredy-cat, “Hell maybe” approach to life
- How growing up with a shrink Dad affected my copywriting
- The selfish motivator that makes me most productive
It’s called “Crushing Crappy Copy (One Word at a Time).”
Want to make me look super cool to my podcast host?
The Duct Tape one is great, too, and your perfect choice if you like the shot-glass size podcast (the Chris one is a couple of pints). John Jantsch is a superb host and an honor to talk to. You’ll find out which clients I have the most trouble writing for, and you’ll hear me speak the phrase, “WHASSUP, GIRLFRIEND! GOT A FRIEND WHO’S DYING?”
That’s not good copy.
Listen to my Duct Tape interview here. It’s called “How To Give Your Content CPR.”
Not running off to listen to me talk about me?
Tell me about you. Do you avoid leaving the house or showering or being seen on a screen? Do you have, or fantasize about, a job that lets you say “no” to all human contact?
Have you rallied, dragged yourself out and shown your face – and reaped the benefits?
TELL ME IN THE COMMENTS.
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