✏️#copywritingtip: You’ve got that big, beautiful header and that’s what you’re going to put in it?
“Welcome to my website”? ⠀
Or even, “WELCOME. WE’RE SO GLAD YOU’RE HERE.”⠀
First of all, we know it’s a website.
It’s not 1994 where we’re like, “Oooh, this is part of the Internet. It’s interactive!” ⠀
Second, no one is going to leave because they didn’t get a welcome message. Or because they’re not sure they’re invited. They know.⠀
They’re going to leave because they don’t know in an instant what this place is. ⠀
What do you do? Who’s it for? What’s in it for me? ⠀
That’s what we need to know in a split second when we land on your site. Or we at least need to be intrigued enough to stick around and find out more. ⠀
You need a great tagline, or header copy, to tell them. And you need it in that big, beautiful space above the scroll. ⠀
(It’s like a prime corner spot in NYC with lots of foot traffic. Say, Madison and 56th Street. Imagine what beautiful thing could’ve gone there. SAD.)⠀
So. How do you write a tagline? (A great one?)
Glad you asked. If you need help coming up with a tagline, or header copy, I have something for that. (Don’t let this get around, but it just might contain tagline examples and tagline templates. Which I mention both because it does and because I hope you’ll find this page when you search for “tagline templates.”)
Give me free help with my tagline!
Tackle Your Tagline CHEAT SHEET
21 SIMPLE FORMATS FOR LINES THAT HAVE THEM AT HELLO.