Do you know what a tagline is?
No shame if you don’t. It looks like an Italian word. Specifically, a pasta. Tagliatelle, tagliarini, tagline.
Nope, it’s not served with tomato sauce and it’s not pronounced tahl-YEEN-eh.
It’s a line of copy that’s part headline, part catch phrase. As far as I’m concerned, it’s the same as a slogan.
I get into tons of examples in this new free cheat sheet.
But a few household-name taglines most of us know all too well?
Disneyland — The Happiest Place On Earth
Geico — 15 minutes could save you 15 percent or more on car insurance
Nike — Just buy Nikes. No, wait. Something like that.
When it’s done right, a tagline is magic. It makes all the right people remember you and want to buy from you — or at least stick around and find out more about you.
And everyone in your industry?
They all want to copy you.
It INFURIATES them that you thought of that tagline and they didn’t.
I should know. How many clients come to me asking for “something like so-and-so’s tagline”? I’ve lost count, but most of them want my friend Marie Forleo’s:
Create a business and life that you love.
The world needs that special gift that only you have.
(She has more than one because she’s baller.)
You can’t have hers. But you can have one that works magic in your business and infuriates people who wish they’d thought of it.
Not that you want to make anyone mad. But kind of.
Here, I made it super easy.
I put together 21 free templates to help you write your infuriatingly brilliant, simple and to-the-point tagline. (Some of them – I starred them with a *- double as sales page headlines, about page headlines, email subject lines, and more.)
And, if you’re just putting together your website, it’ll answer the vexing question, “what the fudgebuckets do I put in my giant header?” (‘Scuse my salty language.)
Do you love it? Already have it? Know in your bones that it’s killer sh*t? Share it on Facebook or Twitter! You can do it right from the sharing buttons on the opt-in page. But you know that.
Go get it! Write your tagline tonight.
Heck, write a bunch of them. You can use them all over the place. Your sales page, your about page, on a sexy little baby tee.
Ever get tagline envy? Is there a tagline you love and wish you’d come up with for your own business? Share!
Do you have one you love? Share.
Are you working on one? Playing around with a few options? Share share share!
TELL ME IN THE COMMENTS.
ps – Every time I try to type “cheat sheet,” I accidentally type “cheet sheat.” If you see that mistake anywhere, click on it. It’s just as good misspelled.