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Wake up your copy...and your sales.

Talking Shrimp's®

60-Minute Makeovers
Copywriting Mini-Course

What if you could take your website or sales page...

From meh to money?
From bye-bye to must-buy?
From so-so to SOLD!

... All with just a few powerful word tweaks
that take you under an hour?

Here's the Mini-Course...

...That'll get you thinking like a swift, brilliant copywriter.
(Just by soaking up the glory of visual before-and-after copywriting examples!)

buy it now for $99

Rubeena Ianigro Headshot

"So much value!"

I've gotten so much value from your mini-courses. My newsletters get responses, sign-ups. You taught me to look at copy in a new way and you make it possible to make money by being yourself!

- Rubeena Ianigro, The Gray Muse 

Marietta-Gentles-Crawford-300x243

"Laura is a copy GENIUS!"

Everything Laura teaches and creates gets me writing better with ideas that inspire my best work—whether it's copy for my site, course sales pages, or an article for Business Insider. When I need inspiration to write, I go through anything I have from Laura (seriously!). She is a copy GENIUS!

- Marietta Gentles Crawford, Writer and Personal Brand Strategist

Gina_BlogProfile

"Laura helped make me a better writer!"

I consider myself a decent writer.  Working with Laura made the process easy, fun and effective.  It made me fall in love with writing again and helped make me a better writer. 

- Gina Gomez, business strategist and advisor

susiemoore

"What Laura gets you to do —reveal the real you — makes you rich!"

Just a few minutes with Laura’s genius insights drives remarkable results. I often thought my writing had to be academic-y and sound brochure-like. Then Laura's magical tweaks make it just gorgeous. I re-read and do a little dance! It feels like me. It’s easy to forget that being yourself is the best thing for your business. Authenticity = profitability.

- Susie Moore, columnist and coach

_Chris Orzechowski

"The 60-Minute Makeovers Mini-Course is phenomenal!"

One thing that's really awesome are the frameworks. It's easy to write someone else's copy... but it's hard to remove yourself and be objective when you're writing your own. The frameworks are so helpful for that.

I needed to get a lot clearer and more THEM-focused in my web copy. The prompts have helped me get a lot of clarity. The examples really drove all your points home. And, I just bought your About Page product this morning. I love your stuff. Please keep making products, I will keep buying them

- Chris Orzechowski, email copywriter (and self-described "meathead")

Like looking at plastic surgery before-and-afters...
but so much more productive.

insideguide

In this easy-to-digest reader...

You’ll get to see small, but crucial, nips and tucks
that make all the difference.

Swap a word here, delete a word there.
Suck the fat out of this part, plump up that part.

What to write, what not to write.

On your homepage, your Services page, your header and tagline, your emails to leads, your About page, even a physical mailer.

All these little changes were made in under one hour.

Discover:

The homepage that missed the emotional mark with farmers…transformed so it grabs them by the farm-fresh eggs.

The gift shopping site for people in recovery that tried too hard to be “sassy”...retooled to strike a note of effortless cool.

The tagline that went from “all about me, me, me” to “all about the customer” with just one word.

The services page for couple’s therapy that was off-putting…. tweaked to make couples feel the love and say “We’re in!!”

The tech website that went from “jumble of jargon” robot-speak to clear, personable human-ese.

The opt-in for Airbnb hosts that went from snoozeriffic to snap-up-abble.

The law-school course sales page that needed to stop sounding like a law professor.

The financial advisor's site that needed a few rich details to finally resonate.

The wine company’s mailer that was pouring for the wrong (and cheap) crowd -- given a top note of exclusivity.

The transformed retail site for chic diaper bags with a mission. (Don’t let the adorable “before” fool you.)

The underwater-photographer’s About page that wanted a splash of personality and resonance.

A targeted email for real estate agents, who always need help standing out and converting leads into clients.

The social media consultant's Work With Me page that was sounding like too much work.

The edgy branding agency's homepage that needed more edge, innuendo, and immediacy.

The "financial personal trainer" site that was training people to click away...and needed language that was more on the money.

...and more

For every example, you’ll get exercises to take these tools
and apply them to your own copy, right away --
to instantly make it:

- pop with personality
- ring true and clear
- grab your ideal clients by the coconuts

buy now
Note: All sales final. This is an instantly downloadable PDF.
Heath

"I wish I had learned Laura's strategies sooner!"

A mentor once told me that every marketing problem you have is a copy problem. Developing my copywriting skills is the one thing I really put off. I hated writing. With Laura’s help I’ve been able to connect with my own voice so my copy is punchy and easier (even fun!) to write. And this has led to way higher sales conversion numbers.

- Heath Collins, entrepreneur

test_courtney

"Better than learning from Ogilvy"

Took more classes, read a lot of Gary Halbert and hand copied 50 or so adverts from that same decade: "Do You Make These Mistakes in English?" I even read Ogilvy On Advertising and drooled over pictures of his elegant chateaux in the south of France. None of this was as transformative as your 60-Minute Makeover combined with reading your emails. Take that David Ogilvy!

- Courtney Kirschbaum

Peter-Fritz-Mono-Reflection

"I love this course!"

The suggestions inside are freaking awesome. I started changing stuff on my site right away – especially the CTA above the fold. This dose of shrimp has done wonders for my writing. It changed my life, and now, I'm 1/10th as good as Laura (up from 1/50th). Get it. 

- Peter Fritz

Amy Perkins

"I went viral!"

Heck, the 60-Minute Makeovers course I took immediately helped my writing! My last LinkedIn post went viral with over 1,300,000 views!

- Amy Perkins, Founder of Keys to Courage

"Changes in minutes. I LOVE this course!"

I have to admit: when I got it, I was thinking “I probably don’t need this, but I’ll try it anyway.” Plus, I just really love copywriting, and I’ve started hoarding information on it. Well, within minutes I immediately started making changes to my home page! (good ones)

- Sarah Danner Dukic

lynn-juve

"So valuable—full of different types of examples!"

So many takeaways! Probably the one that stands out is to start positive! But the fact that it's full of different types of examples is what makes it so valuable. Research shows- this is how we learn best. P.S. research also shows most people need a visual component to learn effectively!

- Lynn Juve, Job Search Strategist

Karabo Thahane

"This changed the game for me. I'm in awe."

Let me tell you something you’ve probably heard before, just not from me.
Your 60-Minute Makeovers Copywriting Mini-Course changed the way I communicate. I’m in awe. The part that really changed the game for me was how you teach us not to be self-centred in our messaging. Focusing on the benefits for the customer is a winning formula.
The other great point was humanizing the message. I used to use pompous vocabulary (to seem smart and savvy) and you helped me realize that it may have put a lot of my prospects off. Just using simple, easy to understand English is also a great key to success.

- Karabo Thahane, Lifestyle Entrepreneur

"Soooo helpful! My copy is greatly improved already."

I devoured the 60MMCMC in one sitting and then spent about 3 hours re-writing copy on my website. Whew! The copy is greatly improved. Thanks for the visual course.

- Vicky Garcia

"Made me love copy!"

Yep, you were right. I bought 60MMCMC (smooth abbreviation) and it does complement Copy Cure very nicely. Great examples, great pointers. I gotta tell you, I’ve always liked writing and reading but you are THE person who made me love copy. I mean playing with words and having fun putting them together.

- Emilia Mielko

erin_ulko

"I should have gotten this sooner!"

I'm a total skeptic. About pretty much everything, so don't take offense.
I was convinced this course would be the copywriting equivalent of putting glitter on shit.
 
I caved and bought it today. And I just finished it - for the first time. 60 minute makeovers will be my go-to refresher every time I need to write a sales page or update my site. It's seriously awesome. You managed to put so much information into the side by side pages - it struck the perfect balance between show and tell.
 
Plus, it was all incredibly actionable. I actually got the urge to begin tackling the pile of shit that is my about page.
And I haven't used any glitter! 

- Erin Ulko, Cross Stitch Maven, Purple Leaf Designs

Say wha???

A few strategic tweaks make your ideal buyers want to stick around, join the list, and click that BUY button.

This shizz really works!
learn the strategic tweaks for $99
Note: All sales final.

If you have The Copy Cure

...and want extra examples to bring the learning to life and kick you into action,
this is the perfect complement.

Get paralyzed by long courses?

Sometimes you need at-a-glance info to kick you into action. If you do, this is the “Run Off And Implement” motivator you’ve been looking for!

BUY IT NOW for $99

get the 5 secrets to non-sucky copy get it!

Get the 5 Secrets to Non-Sucky Copy get it!

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