Talking Shrimp
copywriting. jumbo style.
Put on stretch pants and settle in. This is a meaty one. Or, if you’re short on patience today, you can skip right to the goods with this table of contents: 7 Reasons Email is Great For LAZY Creative Types 9 Reasons Email Is So Powerful For Your Business 21 Tips For Emails People Actually […]
KEEP READING“You have to be EL James or JK Rowling to make a decent living as a writer! Don’t even try! Get a real job!” Ever hear that? Ignore it. There are countless ways to get paid to write. To give you some ideas, I went all the way back to the early Nineties – the […]
KEEP READINGI’m about to shove a stick of dynamite into a big ol’ excuse, and light it. RUN! (Cut to me walking away calmly, with a small mushroom cloud exploding behind me.) The excuse, I mean, very good question is: “Oh sure, Laura Belgray, easy for you to always tell fun stories in your emails, posts, […]
KEEP READING(11 crucial steps for your branding or rebranding project, including one I missed) A website and branding redo is no small, or inexpensive undertaking. So let’s start with this: Why I redid my site – even though I didn’t “need” to
KEEP READINGI see a lot of blogs and Facebook conversations about “earning the income you deserve” and “charging what you’re worth.”
What should go in my emails and what should go on the blog? Can they overlap? Should they be the same, or different? I struggled with this one for a long time. Here’s what I used to do:
KEEP READINGHave you noticed this? Entrepreneurs* love to get on the digital soapbox and yell, “YOU HAVE TO SOLVE A PROBLEM! IF YOU DON’T SOLVE A PROBLEM, YOU DON’T HAVE A BUSINESS.”
KEEP READINGAt my first job that didn’t involve cutting lemon wedges and pouring draught Beer for drunk, off-duty doormen, my father came to meet me one day for lunch.
KEEP READINGThere’s this woman Georgia in my dance class — by that, I mean my instructor Cebo’s dance class, which I take, not teach — who’s amazing.
KEEP READINGWhen I was on the final panel at Unfair Advantage Live a woman asked a question I didn’t think she had to worry about.
At the company off-site, they had tubs of ice cream waiting for us first thing in the morning. Breakfast of cry-babies.
KEEP READINGOMG best thing ever A fellow copywriter/word nerd posted this Merriam Webster tool in a Facebook group, and all I can say is, what a perfect birthday gift. It lets you see what words were made official the year you were born. I thought that would make me feel old, but many of the words […]
KEEP READINGI don’t want to get too heavy on you, so I’ll jump in at “ballsack.”
KEEP READINGI had a housemate in college who’d leave messages on my answering machine like this: BEEEP! “Hey, just checking in, I was just wondering what you were planning to do with the spaghetti pot and some of the other stuff you left out on the counter. I’d clean them myself, it’s no big deal, but with […]
KEEP READINGChocoholic. Faux-hawk. Netiquette. Tanorexic. Jazzercise, glitterati, Brangelina. I love a good portmanteau. You know, that kind of word that’s a combo of two words and usually a twist on a longer one. Cassingle. Showmance. Mathlete. Sometimes it’s called a frankenword. It used to be called a “Sniglet” – coined in the 1980s by comedian Rich […]
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