copywriting. jumbo style.
I don’t want to get too heavy on you, so I’ll jump in at “ballsack.” I was in the middle of my dad’s eulogy, talking about a wackadoo who used to call his business number. Dad was a shrink, and because he advertised in the Yellow Pages under every possible heading (Anger Management, Jewish Psychoanalysis,… keep reading…
I had a housemate in college who’d leave messages on my answering machine like this: BEEEP! “Hey, just checking in, I was just wondering what you were planning to do with the spaghetti pot and some of the other stuff you left out on the counter. I’d clean them myself, it’s no big deal, but with… keep reading…
Chocoholic. Faux-hawk. Netiquette. Tanorexic. Jazzercise, glitterati, Brangelina. I love a good portmanteau. You know, that kind of word that’s a combo of two words and usually a twist on a longer one. Cassingle. Showmance. Mathlete. Sometimes it’s called a frankenword. It used to be called a “Sniglet” – coined in the 1980s by comedian Rich… keep reading…
“Did I ever tell you about my crush at Camp Well-Met? Her name was Laura Mills…” “We know.” “Have I ever told you about Grandpa refusing to take illegal kickbacks in his lumber business during World War Two?” “We know.” “Have I ever told you about my time-efficiency study for Eastern Airlines? It saved the… keep reading…
The easiest buck I ever made was in 1994. Before I tell you what the job was, let’s talk about easy money. I often see business coaches posing this question: “Do you feel guilty charging for work that feels easy?” They post it on Facebook and Twitter, offering to help people break through this so-called “money… keep reading…
Meet my friend and publicity mentor, Selena Soo! Usually, people interview Selena about publicity. In this case, we decided she’d interview me — so I could share what publicity has done for my business, why I didn’t think it was for me, and why I wish I’d started sooner. (The case with just about everything… keep reading…
There’s a word I’m sick of. Not awesomesauce or amazeballs. Both of those sound swampy and musky and wet or hairy, respectively, but they’ve become so common they’ve worn me down. Not woke, though I do hate that one and I promise you, I WILL NOT CAVE and use it. (Though I do think “Woke-ish” should be a… keep reading…
“You have to put yourself out there!” “If you don’t promote yourself, you’re stealing from those who need you!” “Marketing and selling are an act of service.” You’ve probably heard these things. They’re all true. You might’ve also heard: “If your friends are annoyed by your success, they don’t deserve to be in your life.”… keep reading…
“Are you a freelancer?” When someone asks that, I nod yes-ish and answer, “I have a copywriting business.” I’ll call myself a consultant, a professional copywriter, an independent contractor. I’ll say I’m for hire. A free agent. Available for projects. A business owner. But I don’t say “freelancer.” Why? Because it sounds poor. Poor, and… keep reading…
Put on stretch pants and settle in. This is a meaty one. Or, if you’re short on patience today, you can skip right to the goods with this table of contents: 7 Reasons Email is Great For LAZY Creative Types 9 Reasons Email Is So Powerful For Your Business 21 Tips For Emails People Actually… keep reading…
