Talking Shrimp
copywriting. jumbo style.
“HAS ANYONE SEEN MY RUBBERS?” My dad used to yell that through the house. I think about it on slushy New York days. By “rubbers,” he meant his black rubber overshoe boots by Totes. Instead of changing from one pair to another, you just slipped these on over your good wingtips. Or, in my dad’s case, Hush […]
KEEP READINGYou know I’m a self-loathing sample whore. I wrote a whole post about it here. I become extra self-loathing when my sample whoring backfires on me. Like at the farmer’s market, when the jam turns out to be garlic chutney. Or when I pop a piece of cut-up nectarine in my mouth, and either it’s rotten or, just as […]
KEEP READINGGrowing up Jewish in New York, the capitol of bagels and lox, I was never “the Jewish one.” My experience of antisemitism or even ignorance in that category was limited to a couple of moments: – One time was on a 10th-grade trip to Washington, DC. Above the hotel room that 3 of my friends […]
KEEP READINGThe other day, I struck eavesdropping gold. I was in O Cafe, my spot on the corner where I’ve been trying to go once a day to spend some time working (gasp) outside the house. I usually stay for about an hour, which is how long you get free internet there. I like the change […]
KEEP READINGSteven and I had a recent restaurant experience that really bugged me. Actually, it wasn’t all that recent – it was last spring – but it still bugs me.
KEEP READING”Before we decide, I want to hear about the specials,” our friend JP said. He and his wife, Caroline, had been to this Brooklyn restaurant before and had wanted to come back, with us. Mostly because they liked it, but partly because JP felt ripped off that no one had mentioned any specials, and then he saw […]
KEEP READINGI’ve been very deserve-y since I got back from Europe. (Sorry for that sentence. “Since I got back from Europe” is a heinous thing to say. Makes me think of my first day at my private all-girls school in 9th grade. During lunch, one of the fanciest girls in the class — her last name was one […]
KEEP READING“You need a niche,” everyone screams. I get it. When you do one really specific thing for one really specific group, you’re more likely to be the only one. You get to be THE top expert who’s top of mind when someone says, “I need an online business strategist for gluten-free bakeries.” “I need an […]
KEEP READINGBelow is a transcript of the inspiring speech I will give to a graduating university class, if ever invited. In it, I lay out a step-by-step blueprint to early success based on my own first summer after college, a time that helped shape me into the adult I am today. (Note: most of it requires […]
KEEP READINGI keep a stash of images to post on Instagram. Sometimes, I get low on supply and say, f- it. I’ll use this dumb picture I keep passing over because it’s meh. To me, it’s the peanuts and filberts at the bottom of the nut mix when all the cashews are gone. It’s the unflattering, […]
KEEP READINGDo you suffer from FYPPS? Ever since I stepped into this online business world in 2009, I’ve noticed a pattern I found sad. I call it the “Find Your Passion Pyramid Scheme.” Or, FYPPS, pronounced “fips.” No one’s designed it as a scheme. There’s no Bernie Madoff behind it. What makes it run? Human nature. […]
KEEP READING“You teach people how to treat you.” You’ve heard that one, right? What if you could teach Mondays how to treat you, too? If you don’t like Monday, show it who’s boss. Tear it a new one. I don’t mean “Go get ’em tiger, be an unstoppable beast.” That’s great if you can do it on […]
KEEP READINGI used to have a serious domain name addiction. Late at night was the most dangerous time. I’d get all these ideas that seemed better in the dark, when I was hopped up on my second bowl of Haagen Dazs Vanilla Bean. This was back in 2009 and 2010. My business was young. So was Facebook. […]
KEEP READINGYou’ve heard about power posing, right? Using your body language to generate confidence, calm, or sharpness in your brain? The Wonder Woman pose is the one you hear about most.⠀I’m sure it’s great before speaking on stage. Or walking into a negotiation. (Because a quivering lip does not back up “It’s my way or the […]
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