copywriting. jumbo style.
“Did I ever tell you about my crush at Camp Well-Met? Her name was Laura Mills…” “We know.” “Have I ever told you about Grandpa refusing to take illegal kickbacks in his lumber business during World War Two?” “We know.” “Have I ever told you about my time-efficiency study for Eastern Airlines? It saved the… keep reading…
There’s a word I’m sick of. Not awesomesauce or amazeballs. Both of those sound swampy and musky and wet or hairy, respectively, but they’ve become so common they’ve worn me down. Not woke, though I do hate that one and I promise you, I WILL NOT CAVE and use it. (Though I do think “Woke-ish” should be a… keep reading…
Put on stretch pants and settle in. This is a meaty one. Or, if you’re short on patience today, you can skip right to the goods with this table of contents: 7 Reasons Email is Great For LAZY Creative Types 9 Reasons Email Is So Powerful For Your Business 21 Tips For Emails People Actually… keep reading…
The other day, I was on my walk (fyi – when I say “a walk” it means just a putter around the neighborhood where I might stop into a clothing store and try on a top; when I say ”my walk” it means a long one that counts as my workout for the day. A walk that must happen. Podcasts… keep reading…
Yesterday’s blog post sucked. I knew it while I was writing it. I’d had nothing to write, a state which I’ve promised won’t stop me from writing. “No time to write today” is legit; “Nothing to write today” is not. Why? Because sometimes when I’m thinking, I’ve used up all the thoughts and ideas I’ll ever have,… keep reading…
There’s a new word I’m sick of. Not awesomesauce or amazeballs. Both of those sound swampy and musky and wet or hairy, respectively, but they’ve become so common they’ve worn me down. Like skinny jeans did in 2007, and bellbottoms will once again this year. Yeah, you think you won’t go back to a flare jean, but you… keep reading…
I keep a stash of images to post on Instagram. Sometimes, I get low on supply and say, f- it. I’ll use this dumb picture I keep passing over because it’s meh. To me, it’s the peanuts and filberts at the bottom of the nut mix when all the cashews are gone. It’s the unflattering,… keep reading…
Do you suffer from FYPPS? Ever since I stepped into this online business world in 2009, I’ve noticed a pattern I found sad. I call it the “Find Your Passion Pyramid Scheme.” Or, FYPPS, pronounced “fips.” No one’s designed it as a scheme. There’s no Bernie Madoff behind it. What makes it run? Human nature…. keep reading…
“How can I be more concise in my writing?” Everyone asks that. Usually, the first key to being more concise is…making an effort to be concise. Most people don’t try. They just decide, “I’m not a concise person.” That’s like deciding you’re a late person. Decide not to be. Look — ???? ???? ☢️ When someone… keep reading…
Ever wish you could: Edit the existing copy on your website…without messing up the existing copy on your website? Change the tagline on one of the Internet’s most visited websites? Just for kicks? Get a more constructive, healthy hobby? Kidding. If you’re writing web copy – your own or anyone else’s – nothing could be smarter and more constructive… keep reading…
