copywriting. jumbo style.
One of the questions I get the most (for real) is: “What should go in my emails and what should go on the blog? Can they overlap? Should they be the same, or different?” I struggled with this one for a long time. Here’s what I used to do: Wait for a good idea for… keep reading…
Hey {{ subscriber.first_name }}! I’ve noticed that entrepreneurs* love to get on the digital soapbox and yell, Have you noticed this? Entrepreneurs* love to get on the digital soapbox and yell, “YOU HAVE TO SOLVE A PROBLEM! IF YOU DON’T SOLVE A PROBLEM, YOU DON’T HAVE A BUSINESS.” And that’s really confusing — often derailing… keep reading…
At my first job that didn’t involve cutting lemon wedges and pouring draught Beer for drunk, off-duty doormen, my father came to meet me one day for lunch. I heard my boss, Lisa, say to my dad, “Laura’s great. We’ve got to find a way to tap that talent.” Oh yes, I thought. Please. Please… keep reading…
At the company off-site, they had tubs of ice cream waiting for us first thing in the morning. Breakfast of cry-babies. This day was planned to manage all the upset about the big re-org. To help us lick our wounds…while licking ice cream sandwiches. There had been rumblings that a re-org (as in, re-organization or… keep reading…
I had a housemate in college who’d leave messages on my answering machine like this: BEEEP! “Hey, just checking in, I was just wondering what you were planning to do with the spaghetti pot and some of the other stuff you left out on the counter. I’d clean them myself, it’s no big deal, but with… keep reading…
Chocoholic. Faux-hawk. Netiquette. Tanorexic. Jazzercise, glitterati, Brangelina. I love a good portmanteau. You know, that kind of word that’s a combo of two words and usually a twist on a longer one. Cassingle. Showmance. Mathlete. Sometimes it’s called a frankenword. It used to be called a “Sniglet” – coined in the 1980s by comedian Rich… keep reading…
“Did I ever tell you about my crush at Camp Well-Met? Her name was Laura Mills…” “We know.” “Have I ever told you about Grandpa refusing to take illegal kickbacks in his lumber business during World War Two?” “We know.” “Have I ever told you about my time-efficiency study for Eastern Airlines? It saved the… keep reading…
“Are you a freelancer?” When someone asks that, I nod yes-ish and answer, “I have a copywriting business.” I’ll call myself a consultant, a professional copywriter, an independent contractor. I’ll say I’m for hire. A free agent. Available for projects. A business owner. But I don’t say “freelancer.” Why? Because it sounds poor. Poor, and… keep reading…
Put on stretch pants and settle in. This is a meaty one. Or, if you’re short on patience today, you can skip right to the goods with this table of contents: 7 Reasons Email is Great For LAZY Creative Types 9 Reasons Email Is So Powerful For Your Business 21 Tips For Emails People Actually… keep reading…
Should I be ashamed? Am I a freak? A grinch, a soulless beast, a Kardashian-hearted money grubber? I wonder that sometimes. Because here’s what I see: People in the online business world (life coaches, business coaches, healers, private chefs, virtual assistants, copywriters, dog psychics) who cater to other people in the online business world (other… keep reading…
