“Add value.” “Deliver value.” “Provide massive value.” It’s not a new word, this “value.” But if you’re new to the online marketing space (AKA “The Space”) you might be newly inundated with it. ‘Round these parts, they use it out the ying-yang. “If you want people to buy from you, get known for delivering tons of […]
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The 20 Stages of Public Speaking
I stood on the high diving board, looking down. Nope, nope, nope. I was 10 years old, at the pool at Twin Lakes Tennis & Swim Club. That’s where my family went on hot days from our weekend house in Stamford, Ct. The usual suburban club: Moms with deeply freckled chests. Tennis whites. Cheeseburgers, defrosted crinkle-cut fries, ketchup […]
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