copywriting. jumbo style.
I had a housemate in college who’d leave messages on my answering machine like this: BEEEP! “Hey, just checking in, I was just wondering what you were planning to do with the spaghetti pot and some of the other stuff you left out on the counter. I’d clean them myself, it’s no big deal, but with… keep reading…
Put on stretch pants and settle in. This is a meaty one. Or, if you’re short on patience today, you can skip right to the goods with this table of contents: 7 Reasons Email is Great For LAZY Creative Types 9 Reasons Email Is So Powerful For Your Business 21 Tips For Emails People Actually… keep reading…
I love when a holiday’s over! That doesn’t mean I hate holidays, or hate turkey (I like it fine, especially the skin), or hate joy. I’m not a monster. What drains me is when everyone’s doing and saying the same things. I guess that’s the nature of tradition. Though, oy, does social media make it worse. Shame on me for not… keep reading…
In third grade, I loaned a quarter to Serena, the richest girl in my class. She wanted it for a packet of Munchos from the vending machine. When I say rich, I mean, rich. Serena’s family had, and has, their last name on the most famous buildings in the world. Buildings with observation decks, where people get engaged or try crazy climbing stunts or realize their… keep reading…
Emails I hate: – Client emails asking for revisions, especially when those revisions are ones they could’ve done themselves in less time than it took to ask for them (“Can you please change the word ‘digital’ to ‘online’ and capitalize the network name at the top of the script? Also, I believe there is a… keep reading…
Today, even though I’m trying not to wake up and look at email, I woke up to this lovely email. So sweet, but unnecessary. And, if my mom had been cc’d, she would have sent an immediate retraction. Because guess what? IT’S NOT MY BIRTHDAY. My dad’s 82. Normally, my first thought would be to call my parents and… keep reading…
It’s my dad’s 81st birthday. I’m sure he’ll get some Happy Birthday posts on his Facebook timeline. But if I told him to check his timeline, the conversation would go like this: DAD: “Lime line?” ME: “Timeline.” DAD: “Rhyme line?” ME: “TIME line. Check your time line.” DAD: “No need. I don’t have any… keep reading…
