copywriting. jumbo style.
One of the questions I get the most (for real) is: “What should go in my emails and what should go on the blog? Can they overlap? Should they be the same, or different?” I struggled with this one for a long time. Here’s what I used to do: Wait for a good idea for… keep reading…
At the company off-site, they had tubs of ice cream waiting for us first thing in the morning. Breakfast of cry-babies. This day was planned to manage all the upset about the big re-org. To help us lick our wounds…while licking ice cream sandwiches. There had been rumblings that a re-org (as in, re-organization or… keep reading…
OMG best thing ever A fellow copywriter/word nerd posted this Merriam Webster tool in a Facebook group, and all I can say is, what a perfect birthday gift. It lets you see what words were made official the year you were born. I thought that would make me feel old, but many of the words… keep reading…
“Did I ever tell you about my crush at Camp Well-Met? Her name was Laura Mills…” “We know.” “Have I ever told you about Grandpa refusing to take illegal kickbacks in his lumber business during World War Two?” “We know.” “Have I ever told you about my time-efficiency study for Eastern Airlines? It saved the… keep reading…
The easiest buck I ever made was in 1994. Before I tell you what the job was, let’s talk about easy money. I often see business coaches posing this question: “Do you feel guilty charging for work that feels easy?” They post it on Facebook and Twitter, offering to help people break through this so-called “money… keep reading…
“Are you a freelancer?” When someone asks that, I nod yes-ish and answer, “I have a copywriting business.” I’ll call myself a consultant, a professional copywriter, an independent contractor. I’ll say I’m for hire. A free agent. Available for projects. A business owner. But I don’t say “freelancer.” Why? Because it sounds poor. Poor, and… keep reading…
The other day, I was on my walk (fyi – when I say “a walk” it means just a putter around the neighborhood where I might stop into a clothing store and try on a top; when I say ”my walk” it means a long one that counts as my workout for the day. A walk that must happen. Podcasts… keep reading…
Know what I need to do? Apparently, everything. Every time I open up 750words.com, which I use as my journal, I see that I accidentally skipped a few days. I broke my streak. And I invariably start with, “I need to write more.” And then, as I continue typing, the “I need to”s multiply like Gremlins when they get… keep reading…
Yesterday’s blog post sucked. I knew it while I was writing it. I’d had nothing to write, a state which I’ve promised won’t stop me from writing. “No time to write today” is legit; “Nothing to write today” is not. Why? Because sometimes when I’m thinking, I’ve used up all the thoughts and ideas I’ll ever have,… keep reading…
I’ve been very deserve-y since I got back from Europe. (Sorry for that sentence. “Since I got back from Europe” is a heinous thing to say. Makes me think of my first day at my private all-girls school in 9th grade. During lunch, one of the fanciest girls in the class — her last name was one… keep reading…
