copywriting. jumbo style.
“Did I ever tell you about my crush at Camp Well-Met? Her name was Laura Mills…” “We know.” “Have I ever told you about Grandpa refusing to take illegal kickbacks in his lumber business during World War Two?” “We know.” “Have I ever told you about my time-efficiency study for Eastern Airlines? It saved the… keep reading…
The easiest buck I ever made was in 1994. Before I tell you what the job was, let’s talk about easy money. I often see business coaches posing this question: “Do you feel guilty charging for work that feels easy?” They post it on Facebook and Twitter, offering to help people break through this so-called “money… keep reading…
“Are you a freelancer?” When someone asks that, I nod yes-ish and answer, “I have a copywriting business.” I’ll call myself a consultant, a professional copywriter, an independent contractor. I’ll say I’m for hire. A free agent. Available for projects. A business owner. But I don’t say “freelancer.” Why? Because it sounds poor. Poor, and… keep reading…
The other day, I was on my walk (fyi – when I say “a walk” it means just a putter around the neighborhood where I might stop into a clothing store and try on a top; when I say ”my walk” it means a long one that counts as my workout for the day. A walk that must happen. Podcasts… keep reading…
Know what I need to do? Apparently, everything. Every time I open up 750words.com, which I use as my journal, I see that I accidentally skipped a few days. I broke my streak. And I invariably start with, “I need to write more.” And then, as I continue typing, the “I need to”s multiply like Gremlins when they get… keep reading…
Yesterday’s blog post sucked. I knew it while I was writing it. I’d had nothing to write, a state which I’ve promised won’t stop me from writing. “No time to write today” is legit; “Nothing to write today” is not. Why? Because sometimes when I’m thinking, I’ve used up all the thoughts and ideas I’ll ever have,… keep reading…
I’ve been very deserve-y since I got back from Europe. (Sorry for that sentence. “Since I got back from Europe” is a heinous thing to say. Makes me think of my first day at my private all-girls school in 9th grade. During lunch, one of the fanciest girls in the class — her last name was one… keep reading…
????You’ve heard about power posing, right? Using your body language to generate confidence, calm, or sharpness in your brain? ???? ????⠀ ⠀ ???? ) ( ???? The Wonder Woman pose is the one you hear about most. ⠀ ⠀ I’m sure it’s great before speaking on stage. Or walking into a negotiation. (Because a quivering… keep reading…
“How can I be more concise in my writing?” Everyone asks that. Usually, the first key to being more concise is…making an effort to be concise. Most people don’t try. They just decide, “I’m not a concise person.” That’s like deciding you’re a late person. Decide not to be. Look — ???? ???? ☢️ When someone… keep reading…
Ever wish you could: Edit the existing copy on your website…without messing up the existing copy on your website? Change the tagline on one of the Internet’s most visited websites? Just for kicks? Get a more constructive, healthy hobby? Kidding. If you’re writing web copy – your own or anyone else’s – nothing could be smarter and more constructive… keep reading…
