What should go in my emails and what should go on the blog? Can they overlap? Should they be the same, or different? I struggled with this one for a long time. Here’s what I used to do:
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Make your name by doing the unsexy work. (AKA Puff Is Pissed, AKA Grownups Eating Ice Cream And Crying)
At the company off-site, they had tubs of ice cream waiting for us first thing in the morning. Breakfast of cry-babies.
KEEP READINGMy new favorite writing prompt is even more fun if you’re old as dirt
OMG best thing ever A fellow copywriter/word nerd posted this Merriam Webster tool in a Facebook group, and all I can say is, what a perfect birthday gift. It lets you see what words were made official the year you were born. I thought that would make me feel old, but many of the words […]
KEEP READINGAfraid to repeat yourself? Take a tip from every dumb ’80s sitcom.
“Did I ever tell you about my crush at Camp Well-Met? Her name was Laura Mills…” “We know.” “Have I ever told you about Grandpa refusing to take illegal kickbacks in his lumber business during World War Two?” “We know.” “Have I ever told you about my time-efficiency study for Eastern Airlines? It saved the […]
KEEP READINGEasiest money you ever made?
The easiest buck I ever made was in 1994. Before I tell you what the job was, let’s talk about easy money. I often see business coaches posing this question: “Do you feel guilty charging for work that feels easy?” They post it on Facebook and Twitter, offering to help people break through this so-called “money […]
KEEP READINGThe F-word I don’t use (and maybe you shouldn’t, either)
“Are you a freelancer?” When someone asks that, I nod yes-ish and answer, “I have a copywriting business.” I’ll call myself a consultant, a professional copywriter, an independent contractor. I’ll say I’m for hire. A free agent. Available for projects. A business owner. But I don’t say “freelancer.” Why? Because it sounds poor. Poor, and […]
KEEP READINGYes, it’s raining, humans are weird, and you can make a living telling us what we already know.
The other day, I was on my walk (fyi – when I say “a walk” it means just a putter around the neighborhood where I might stop into a clothing store and try on a top; when I say ”my walk” it means a long one that counts as my workout for the day. A walk that must happen. Podcasts […]
KEEP READINGThe three most boring words that come out of your mouth
Know what I need to do? Apparently, everything. Every time I open up 750words.com, which I use as my journal, I see that I accidentally skipped a few days. I broke my streak. And I invariably start with, “I need to write more.” And then, as I continue typing, the “I need to”s multiply like Gremlins when they get […]
KEEP READINGI Can Do Happy.
Yesterday’s blog post sucked. I knew it while I was writing it. I’d had nothing to write, a state which I’ve promised won’t stop me from writing. “No time to write today” is legit; “Nothing to write today” is not. Why? Because sometimes when I’m thinking, I’ve used up all the thoughts and ideas I’ll ever have, […]
KEEP READINGI deserve to be lazy. But so what.
I’ve been very deserve-y since I got back from Europe. (Sorry for that sentence. “Since I got back from Europe” is a heinous thing to say. Makes me think of my first day at my private all-girls school in 9th grade. During lunch, one of the fanciest girls in the class — her last name was one […]
KEEP READINGThe best Power Pose for work.
You’ve heard about power posing, right? Using your body language to generate confidence, calm, or sharpness in your brain? The Wonder Woman pose is the one you hear about most.⠀I’m sure it’s great before speaking on stage. Or walking into a negotiation. (Because a quivering lip does not back up “It’s my way or the […]
KEEP READINGHow to be concise in your writing. (Because “Sorry for rambling” is BS.)
“How can I be more concise in my writing?” Everyone asks that. Usually, the first key to being more concise is…making an effort to be concise. Most people don’t try. They just decide, “I’m not a concise person.” That’s like deciding you’re a late person. Decide not to be. Look — ???? ???? ☢️ When someone […]
KEEP READINGHow to type new copy into any website (and freak out your friends)
Ever wish you could: Edit the existing copy on your website…without messing up the existing copy on your website? Change the tagline on one of the Internet’s most visited websites? Just for kicks? Get a more constructive, healthy hobby? Kidding. If you’re writing web copy – your own or anyone else’s – nothing could be smarter and more constructive […]
KEEP READINGHow to be disgustingly productive
A productivity workshop seemed like a silly idea for me. No, not because I’m so productive. I could win shiny gold medals for wasting time, if there were official world records. But there aren’t, because it’s a hard thing to measure: Is staring at Facebook for hours waiting for another like to show up wasting time? Is […]
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