Story Goldmine
63 Surprising Places To Mine Your Everyday Life For Stories That Sell
About Laura
I'm Laura Belgray, award-winning copywriting expert, founder of Talking Shrimp, co-creator of The Copy Cure, and unapologetic lazy person. I also like to be called "Laura F*cking Belgray." That's the fame status you achieve telling great stories: {first name} f*cking {last name}.
I've taught email writing to thousands, through live events like Copy Chief Live, Traffic and Conversion, and Unfair Advantage Live, and online conferences like Teachable's, Marketing Profs', and lots more.
Before segueing to copywriting in the online entrepreneur world, I spent decades writing promos for big TV clients like Nickelodeon, Nick at Nite, TV Land, HBO, Bravo, and Fandango.
A dream job, for sure.
But my real dream was always to make a living writing my own stories.
I constantly wished, Can't I just write emails? Recently, when I discovered I essentially *could* do that, I retired from client work and went whole-hog (or whole shrimp?) on emails.
Think you have to have a huge list or charge huge prices to make it? In one affiliate promotion, I made 6 figures from a 6k list. Up against affiliates with lists 100 times the size, I was number one for sales. All because I kept at it and put story into every email.
My first launch for Inbox Hero, a true "lazy launch," brought in just under $200k. For a (then) $299 product. That's the power of writing great emails with great stories.
You can do that, too! I'm here to show you how.
What's Inside
- 12 places to start, with 63 examples of the kind of story you might tell. (Some are from my own life and emails, many I made up.)
- BONUS SECTION: Struggle to segue from your stories to a Call to Action? Check out the bonus section telling you how to connect your random stories to a point, to make them meaningful, persuasive, and -- YES -- even lucrative.