• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Talking Shrimp

Talking Shrimp

copywriting. jumbo style.

  • about
  • work with me
  • blog
  • press & media
  • resources
  • contact
  • magic emails
ts_tvreel

TV Reel

Spots with bold, rich flavor.

Stuff I wrote

Some favorites from 2 decades + of TV promos

Print, video, bumpers, whatnot.

Oh, hi. I'm semi-retired from this stuff.

I leave it up for funsies. Also, so aspiring copywriters see that there are outlets for their talents beyond -- say wha? -- the Internet. It's not all white papers for body-building protein powder!

Some kinds of writing I've been paid handsomely for: upfronts, sales tapes, launch promos, launch campaigns, funny “coming up next” lines, branded entertainment, integrated promotions, digital content, taglines, show opens, bumpers, print ads, and…what am I missing? Whatever it is, I've written it. Check out some of my favorite spots on my reel below. Or, just click here to get in touch now.

laura_belgray_side_point

Here are a bunch of spots I’ve written.
Some new, some old faves. I suggest you:

1. Watch them all, twice.
2. Listen to the NBC voiceover stuff below them (once will do).
3. Check out the print and other text-based stuff below that.

Then, if you like what you see and hear, and you want a piece of *this* (makes hand gesture indicating self), well...sign up for my emails!

get them here

SUITS // USA //                    "Lexus with Sarah Rafferty"

SUITS // USA // "Lexus with Sarah Rafferty"

With Bacon and Sons.

CHARACTER ALBUM // USA // "Tylenol Cold: Bacon"

CHARACTER ALBUM // USA // "Tylenol Cold: Bacon"

I brought the words, Bacon and Sons brought...well, the bacon.

THE CROSSOVER // NBC // "Blend"

THE CROSSOVER // NBC // "Blend"

With Stun Creative.

MOVIE WRAPS // FEARNET // "More Brains"

MOVIE WRAPS // FEARNET // "More Brains"

The motion graphics are all Buster Design. I just came up with the theme/ title for FEARnet's...

PSYCH // USA // "Wait For iT"

PSYCH // USA // "Wait For iT"

DIY WITH CHARACTER // USA // "Home Depot"

DIY WITH CHARACTER // USA // "Home Depot"

Branded content, brand integration, whatever you call it - did this with Bacon and Sons.

STEVE HARVEY // NBC // "Survey Says"

STEVE HARVEY // NBC // "Survey Says"

With Stun Creative.

KOHL'S  WITH CARSON KRESSLEY // OWN // "Accessories"

KOHL'S WITH CARSON KRESSLEY // OWN // "Accessories"

When you've got over-the-top talent, you get to write an over-the-top script. With Stun Creative.

FACTS OF LIFE // NICK AT NITE // "Unhidden Mysteries: Tootie's Skates"

FACTS OF LIFE // NICK AT NITE // "Unhidden Mysteries: Tootie's Skates"

These are up just for people who are Facts of Life fans. And really, who isn't?

FACTS OF LIFE // NICK AT NITE // "Unhidden Mysteries: Jo The Girly Girl"

FACTS OF LIFE // NICK AT NITE // "Unhidden Mysteries: Jo The Girly Girl"

And you thought Jo was all Brooklyn Butch.

FACTS OF LIFE // NICK AT NITE // "Unhidden Mysteries: Bizarro New York"

FACTS OF LIFE // NICK AT NITE // "Unhidden Mysteries: Bizarro New York"

The girls took some strange trips to NYC. Or *did* they???

DALLAS  //  TNT // "Lies"

DALLAS // TNT // "Lies"

FANDANGO // NATIONAL AD //                "Hero"

FANDANGO // NATIONAL AD // "Hero"

Fandango kicked those paper bag puppets to the curb and hired Buster Design to do something new. I wrote this...

WILFRED // FX // "Dog Years"

WILFRED // FX // "Dog Years"

With Stun Creative.

TONY 'N' T // TV LAND UPFRONT // "TV Land In Demand"

TONY 'N' T // TV LAND UPFRONT // "TV Land In Demand"

From the wayback machine, but it's never left my reel. Collaboration with Stun Creative for the TV Land...

KATHY GRIFFIN SHOW // BRAVO //    "Underwear"

KATHY GRIFFIN SHOW // BRAVO // "Underwear"

With Stun Creative. If you don't get the Brooke Shields Calvin Klein reference, move on. Get.

CONAN // TBS // "Bus Stop"

CONAN // TBS // "Bus Stop"

From the pre-launch "Missing You" campaign created by Stun Creative. A little context: As part of his...

UPFRONT // TV LAND //  "Eddie From The Block"

UPFRONT // TV LAND // "Eddie From The Block"

Who says horses can't rap?

THE DICK VAN DYKE SHOW // TV LAND // "Low-Maintenance Boy"

THE DICK VAN DYKE SHOW // TV LAND // "Low-Maintenance Boy"

FACTS OF LIFE // NICK AT NITE // "Unhidden Mysteries: Matrix"

FACTS OF LIFE // NICK AT NITE // "Unhidden Mysteries: Matrix"

How was this story even possible? Mrs. Garrett herself tells us, maybe it wasn't.

CONAN // TBS // "Soup"

CONAN // TBS // "Soup"

More from the "Missing You" launch campaign with Stun Creative.

LEAVE IT TO BEAVER // TV LAND // "Dirty Ward"

LEAVE IT TO BEAVER // TV LAND // "Dirty Ward"

Strap on your Hazmat suit and sit back for some highly-communicable laughs.

REAL HOUSEWIVES OF BEVERLY HILLS // BRAVO // "Cold"

REAL HOUSEWIVES OF BEVERLY HILLS // BRAVO // "Cold"

With Stun Creative. The closest I get to being paid to watch Real Housewives. I'll take it.

ROSEANNE // NICK AT NITE // "Rosanime"

ROSEANNE // NICK AT NITE // "Rosanime"

 

Did you watch?

Good. Now for the audio.

You know those great “stay tuned” messages on NBC? Sure you do, everyone’s talking about them. Well, they’re all written by me. Check out some samples by clicking the arrows.

http://talkingshrimp.wpengine.com/wp-content/uploads/2011/07/ROK-Alec-1.mp3 30 Rock: Alec Baldwin 1

http://talkingshrimp.wpengine.com/wp-content/uploads/2011/07/ROK-Alec-2.mp330 Rock: Alec Baldwin 2

http://talkingshrimp.wpengine.com/wp-content/uploads/2011/07/ROK-Tina-11.mp330 Rock: Tina Fey 1

http://talkingshrimp.wpengine.com/wp-content/uploads/2011/07/ROK-Tina-2.mp330 Rock: Tina Fey 2

http://talkingshrimp.wpengine.com/wp-content/uploads/2011/07/ROK-Jack.mp330 Rock: Jack McBrayer (Kenneth)

http://talkingshrimp.wpengine.com/wp-content/uploads/2011/07/COM-Jeff-1-1.mp3Community: Joel McHale 1

http://talkingshrimp.wpengine.com/wp-content/uploads/2011/07/COM-Jeff-2.mp3Community: Joel Mchale 2

http://talkingshrimp.wpengine.com/wp-content/uploads/2011/07/Parks-Amy-2.mp3Parks and Rec: Amy Poehler 1

http://talkingshrimp.wpengine.com/wp-content/uploads/2011/07/Parks-Aubrey-4.mp3Parks and Rec: Aubrey Plaza

http://talkingshrimp.wpengine.com/wp-content/uploads/2011/07/OUS-Gupta-2.mp3Outsourced: Gupta

Print tag lines

  • up all night
  • key and peele print
  • HYGSR_left_tomorrow
  • cpk pinch
  • cpk pair
  • cpk promise 1
  • cpk new look
  • cpk gluten
  • cpk changed
  • cpk climate
  • cpk promise 2

Buster website copy bits (at busterdesign.tv)

  • Screen Shot 2014-10-08 at 1.59.41 PM
  • bellybuttons 2
  • emoticon
  • so proud
  • neurons 2
  • caged bird 2
  • dressed to kill 2
  • Screen Shot 2014-10-08 at 2.00.16 PM
  • baseball 2
  • elephant
  • monkeys

Insightful observer of pop culture

Brilliant copywriter, savvy marketing strategist, Laura has been an invaluable creative resource for Nick at Nite and TV Land. The only question about endorsing Laura Belgray is whether I care to admit…that she is a better writer than I?

- Tom Hill, TV promo legend

Get the 5 Secrets to Non-Sucky Copy get it!

Footer

COPYRIGHT 2009-2021 LAURA BELGRAY / TALKING SHRIMP

Site by Michelle Martello at Minima Designs • Photos by Eric Micheal Pearson
Terms of Use • Privacy Policy • Affiliate Disclaimer

shop

  • About and Bio Builder
  • 60 Minute Makeover

about laura

  • Media Kit & Speaking
  • Articles & Podcasts
  • tv reel

work with laura

  • Shrimp Club
  • B-School
  • contact