TV Reel
Spots with bold, rich flavor.
Some favorites from 2 decades + of TV promos
Print, video, bumpers, whatnot.
Oh, hi. I'm semi-retired from this stuff.
I leave it up for funsies. Also, so aspiring copywriters see that there are outlets for their talents beyond -- say wha? -- the Internet. It's not all white papers for body-building protein powder!
Some kinds of writing I've been paid handsomely for: upfronts, sales tapes, launch promos, launch campaigns, funny “coming up next” lines, branded entertainment, integrated promotions, digital content, taglines, show opens, bumpers, print ads, and…what am I missing? Whatever it is, I've written it. Check out some of my favorite spots on my reel below. Or, just click here to get in touch now.
Here are a bunch of spots I’ve written.
Some new, some old faves. I suggest you:
1. Watch them all, twice.
2. Listen to the NBC voiceover stuff below them (once will do).
3. Check out the print and other text-based stuff below that.
Then, if you like what you see and hear, and you want a piece of *this* (makes hand gesture indicating self), well...sign up for my emails!
SUITS // USA // "Lexus with Sarah Rafferty"
With Bacon and Sons.
CHARACTER ALBUM // USA // "Tylenol Cold: Bacon"
I brought the words, Bacon and Sons brought...well, the bacon.
THE CROSSOVER // NBC // "Blend"
With Stun Creative.
MOVIE WRAPS // FEARNET // "More Brains"
The motion graphics are all Buster Design. I just came up with the theme/ title for FEARnet's...
PSYCH // USA // "Wait For iT"
DIY WITH CHARACTER // USA // "Home Depot"
Branded content, brand integration, whatever you call it - did this with Bacon and Sons.
STEVE HARVEY // NBC // "Survey Says"
With Stun Creative.
KOHL'S WITH CARSON KRESSLEY // OWN // "Accessories"
When you've got over-the-top talent, you get to write an over-the-top script. With Stun Creative.
FACTS OF LIFE // NICK AT NITE // "Unhidden Mysteries: Tootie's Skates"
These are up just for people who are Facts of Life fans. And really, who isn't?
FACTS OF LIFE // NICK AT NITE // "Unhidden Mysteries: Jo The Girly Girl"
And you thought Jo was all Brooklyn Butch.
FACTS OF LIFE // NICK AT NITE // "Unhidden Mysteries: Bizarro New York"
The girls took some strange trips to NYC. Or *did* they???
DALLAS // TNT // "Lies"
FANDANGO // NATIONAL AD // "Hero"
Fandango kicked those paper bag puppets to the curb and hired Buster Design to do something new. I wrote this...
WILFRED // FX // "Dog Years"
With Stun Creative.
TONY 'N' T // TV LAND UPFRONT // "TV Land In Demand"
From the wayback machine, but it's never left my reel. Collaboration with Stun Creative for the TV Land...
KATHY GRIFFIN SHOW // BRAVO // "Underwear"
With Stun Creative. If you don't get the Brooke Shields Calvin Klein reference, move on. Get.
CONAN // TBS // "Bus Stop"
From the pre-launch "Missing You" campaign created by Stun Creative. A little context: As part of his...
UPFRONT // TV LAND // "Eddie From The Block"
Who says horses can't rap?
THE DICK VAN DYKE SHOW // TV LAND // "Low-Maintenance Boy"
FACTS OF LIFE // NICK AT NITE // "Unhidden Mysteries: Matrix"
How was this story even possible? Mrs. Garrett herself tells us, maybe it wasn't.
CONAN // TBS // "Soup"
More from the "Missing You" launch campaign with Stun Creative.
LEAVE IT TO BEAVER // TV LAND // "Dirty Ward"
Strap on your Hazmat suit and sit back for some highly-communicable laughs.
REAL HOUSEWIVES OF BEVERLY HILLS // BRAVO // "Cold"
With Stun Creative. The closest I get to being paid to watch Real Housewives. I'll take it.
ROSEANNE // NICK AT NITE // "Rosanime"
Did you watch?
Good. Now for the audio.
You know those great “stay tuned” messages on NBC? Sure you do, everyone’s talking about them. Well, they’re all written by me. Check out some samples by clicking the arrows.
30 Rock: Alec Baldwin 1
30 Rock: Alec Baldwin 2
30 Rock: Tina Fey 1
30 Rock: Tina Fey 2
30 Rock: Jack McBrayer (Kenneth)
Community: Joel McHale 1
Community: Joel Mchale 2
Parks and Rec: Amy Poehler 1
Parks and Rec: Aubrey Plaza
Outsourced: Gupta
Print tag lines
Buster website copy bits (at busterdesign.tv)
Insightful observer of pop culture
Brilliant copywriter, savvy marketing strategist, Laura has been an invaluable creative resource for Nick at Nite and TV Land. The only question about endorsing Laura Belgray is whether I care to admit…that she is a better writer than I?
- Tom Hill, TV promo legend