Are people devouring, sharing and liking them? Buying from them? Not so much? Then I’ve got news: your copy sucks.
Nuh uh uh, don’t argue. Shh. Zip. Zzzzp. It’s not the 2001-style website graphics that makes them click away, or the “head shot” you took in the mirror with a flash. (Really?)
It’s the words. The copy.
Now, that’s not bad news. It’s good news. Because you can fix your copy right now!
I have 5 tools for you that IMMEDIATELY make your writing more fun to read and impossible to resist.
Yes, I said “immediately.”
(That’s as soon as you apply them to your copy, not as soon as you read them. C’mon, that’s magical thinking. Doesn’t work on copy.)
Take these tips and use them right away. They’re like a squeegee that wipes away the suckiness from your copy and leaves your message punchy, compelling, and crystal clear.
You know how to use a squeegee, right? Then you can do this.
I still scan through your Non-Sucky Copy pdf before I write. This makes me laugh every time: “So write the way you would talk. And by that, I means the way you’d talk to a friend — not how you’d speak in a British Parliament session.” I love you.
I’ve had A LOT of freebies & PDFs land in my inbox in the last 10 years and yours is the ONLY one I’d kill for. It belongs on the NY Times bestseller list. I tell EVERYONE about it.
Laura, just yesterday I received your Non-Sucky Copy Tips, and I loved them! They helped me write a newsletter that I’m really happy with. One of my favorite points you made was about telling a story. As soon as I applied that tip, the words just flowed out of me! Thank you!!
I just wanted to thank you for the 5 secrets to non-sucky copy. It’s a really fantastic short piece. I know that you give your 5 (actually 10) secrets for free probably just to get the email addresses. But, short as it is, it’s powerful and useful enough that you could really sell it.
For months, I’ve been bashing my brain for explosive website copy and new direction. Downloaded your tips, clouds parted and now writing again with more clarity. Your tips are like rocket science for dummies. Thank you from my Soul. I’m printing this out. Right now. It’s gold.
Just read your Non-Sucky Copy masterwork. 17 excellent pages of, well, excellence. I feel inspired. Brain is saying “write more you fool!” and so learning what I can. Your offering incredibly helpful (and funny) towards this plan. If I was wearing a hat it would be tipped to you.
I’m an aspiring copywriter and I opt in for a bunch of newsletters, but I usually get a couple lines into the freebie article and say, “meh…later,” and it magically disappears into my bookmark abyss.
But yours was so fresh and entertaining and full of genius that I devoured it all immediately. I’m so looking forward to applying the CRAPP ‘n SNAPP in my future writing and to reading more of your work.”