WANT TO MAKE SURE YOUR COPY DOESN’T SUCK?
A TV promo for “Gossip Girl”…
An online sales page for weight loss shakes…
A blog post about your Persian cat, Mr. Bobo…
Three different kinds of copywriting.
Hard to compare them, right?
Actually, no.
Because no matter what type of copy you write, one thing stays the same:
It has to be entertaining.
Bore them for a split second, and your audience will fast-forward, click away, or go make a sandwich. They’re outta there. Even Mr. Bobo, and he loves to read about himself. Hey, if it’s not good reading, he’d rather use the time to lick plastic bags.
Your copy might entertain you. But if it fails to engage other people (or Persian cats), then it sucks.
How do you tell if it sucks?
And how do you fix it?
I have some tools for you. And they work — in any medium.
