Want words that boost your buzz and bring the cha-ching? I'll help.
If you’re an entrepreneur, small company, hobbyist, or Komodo dragon who needs writing that won’t put people to sleep — and you do need it, if you want them to stick around, give you money, and tell the world about you — I can help you with that.
(Why would a Komodo dragon need help with writing? Because Komodo dragons are notoriously shitty writers.)
Quite simply, I help you write copy that sounds like you talk and makes people want what you sell.
Let's go a step further: I help you find the words, pathways, and courage/ nerve/ chutzpah to make your business a 100% expression of your personality...so you're getting paid to be you.
My roster of private clients (which I no longer take) has included major TV networks like Bravo, HBO, and NBC, and many online biggies, like Brooke Castillo, Amy Porterfield, and the one and only Marie Forleo.
Together, Marie and I scripted her weekly online show, Marie TV. It’s Webby-honored, and has over 48 million views. Best of all, we partnered to create The Copy Cure, a copywriting course to help you find your voice…and sell your anything.
But you don't have to be a internet-famous to work with me. Or famous-famous. Scroll down for ways for you to get your copy-and-content learnin' on.
Signature Talking Shrimp Trainings
On-demand learning! (What you saved your allowance for.)
DIGITAL DOWNLOAD
60-Minute Makeovers Copywriting Mini-Course
What if you could take your website or sales page...From meh to money? From bye-bye to must-buy? From so-so to SOLD!... All with just a few powerful word tweaks that take you under an hour? It's my best-selling mini-course to date, and a perfect complement to The Copy Cure — in either order!
DIGITAL DOWNLOAD
Launch Hero! Email-Copywriting Course for Launching
Want to create that
"Shut up and take my money" moment?
From just your emails?
Yeah you do. Launch Hero shows you how.
Learn to write emails that:
Seed interestWhip up desireOvercome objectionsGet people so excited, they race to buy the second you open the cartHook the most resistant, "nope, not gonna buy" readersSell more than you ever thought possible...
...leaving your initial "big hairy goal" in the dust
DIGITAL DOWNLOAD
About Page and Professional Bio Builder
Have trouble writing about yourself? Here's your lifeline. Don't let your About page — the secret, hot profit center of your site — leave a single dollar, euro, or shekel on the table. Grab this and get 'er done.
(With Bonus Guide: Your Mega-Impressive, Money-Making, Professional Mini Bio -- perfect for any media you do).
RECORDING + DIGITAL DOWNLOAD
Book Launch Hero
I’ll take you behind the scenes of my entire book launch process—
✔️ Blurb requests
✔️ Media pitches
✔️ Street team
✔️ Book mailings
✔️ Promoting on social
✔️ Getting shout-outs from influencers
✔️ Bookstore and other in-person events (AKA “touring”)
...And more. If I did it, I’ll share it.
Including all the resources you need to promote your own bestseller.
RECORDING + DIGITAL DOWNLOAD
UNPUTDOWNABLE
So - you want to make your stories so compelling, so utterly engrossing, that your reader simply can’t stop?
Duh, yeah you do. That’s the key to…
✔️ Newsletter/marketing emails
that people open, read all the way to the end, and BUY from
✔️ Blog posts, articles, and personal essays
that people can't stop sharing
And, of course...
✔️ A bestselling book!
In this 2-hour recorded video training + recorded q&a, you'll learn:
- Two words to avoid (almost always) when writing a flashback - and what to use instead
- 5 ways to be funny (even if you’re writing about something heavy)
- The "Twizzlers technique" that pumps up a flat paragraph
- How to come to a conclusion when you don’t actually have one
- The "pressure cooker" method of keeping your reader on pins and needles
- Oops, way too long! How to cut words without losing your favorite parts
- How to craft a "mic drop" of an ending
...And more! Click the button for details.
DIGITAL DOWNLOAD
Inbox Hero! Email-Copywriting Course
Want to write emails that get your subscribers opening, clicking, drooling and BUYING? I'll show you how, before-and-after style. In these email makeovers, you'll see mistakes even the online-biggies make in their newsletters, and how I'd fix them.
Plus, the REVERSE makeovers: a showcase of high-converting emails, with a point-by-point breakdown of why they work, and what you should steal ASAP.
You asked for an all-email version of 60-Minute Makeovers...and here it is! (With a whole lot more. Let's just say it got kinda big for its "mini-course" britches.
DIGITAL DOWNLOAD
Welcome Sequence Workshop
WHAT? You don't have a welcome sequence? You, my friend, are leaving so much money on that proverbial table. You're shortchanging yourself, AND your new subscribers! I'll show you the nuts and bolts of setting up a series of emails that make each new person on your email list fall in love with you and your business, and gets them exponentially more likely to drop some sweet coin with you...right out of the gate, and then again and again!
Laura is PURE genius.
Her writing, wit, and humor are a gift to the world. She is beyond amazing at creative brainstorming and has helped me shape so so so many ideas that have become hugely profitable. She’s simply the BEST and I cannot recommend her highly enough! - Marie Forleo
Laura makes you rich!
Just a few minutes with Laura’s genius insights drives remarkable results. One tweak or prompt from Laura gets the words out exactly the way I want to say them. I re-read and almost do a little dance! It feels like me. It’s easy to forget that being yourself is the best thing for your business. Authenticity = profitability. What Laura gets you to do —reveal the real you — makes you rich!.
- Susie Moore, columnist, author, and confidence expert
My about page has become one of the best ice breaker tools for potential clients ever.
They love feeling like they got a sneak-peek into who I am, and often ask follow-up questions during calls that lead to the best heartfelt conversations, and ultimately lots of sales! What I really love about it, is how Laura broke the page down into fun, conversational, bite-sized bits of info... geee-nius!!!
- Elsa Isaac, stylist
Laura's the best for anyone trying to find their voice!
Since working with Laura, I've been featured in New York Magazine, ELLE, Business Insider, and so many more. Several posts (that started out as newsletters) have gone viral and been viewed millions of times. Most importantly, I've built a community around a cause I care about in a way that feels easy and real.
- Katherine Schafler, LMHC
I fell in love with writing again.
I consider myself a decent writer. Working with Laura made the process easy, fun and effective. It made me fall in love with writing again and helped make me a better writer.
- Gina Gomez, business strategist and advisor
My favorite email copywriter!
And I'm not alone. Laura has been dominating affiliate partner launches, beating out the famous name stalwarts of our industry, by out-converting them in a big way. Her writing style is inventive, and (sometimes painfully) honest, and hilarious.
- Kevin Rogers, Copy Chief
Talking Shrimp Courses and Partnerships
They open, they close. Stay in the loop!
SIGNATURE ONLINE COURSE
The Copy Cure
My flagship copywriting course with partner Marie Forleo. It opens just once a year, but all 365 days, we get notes like "The Copy Cure changed my writing, my business, and my life. Thank you both so much!" If you're waiting for it to open, get on the interest list and I'll send you my best copy secrets as a starter.
PRIVATE MASTERMIND
SHRIMP CLUB
My 8-month Live Mentoring Party (or you can call it a group coaching program /mastermind), this is THE way to get my personal help with your business and the words you use in it. Let's get you paid to be you!
ONLINE COURSE (PROUD PARTNER)
AMY PORTERFIELD'S DIGITAL COURSE ACADEMY
Amy Porterfield's Digital Course Academy is the program to have if you want to have a digital course that sells. Amy leads you through the entire process from beginning to end. From nailing down and validating your course topic, all the way through creation and into how to sell it. It's everything you need to get your course off the ground and onto people's hard-drives.
ONLINE COURSE (PROUD PARTNER)
MARIE FORLEO'S B-SCHOOL
Marie Forleo's B-School is the gold standard for learning how to have a business that makes money 24/7 and market yourself (joyfully and non-sleaze-ily) online. Opens up just once a year and I offer the most coveted bonus of all: one-on-one time with me.
Laura makes it easy!
Laura somehow manages to make (non-sucky) copywriting feel easy, and her I love that her training is so ridiculously practical that it literally makes you a better writer almost immediately.
- Ruth Soukup, Ruth Soukup, author & podcaster, Do It Scared
More transformative than the giants of copywriting.
In 2016, I became interested in copy. I took classes, read a lot of Gary Halbert, hand copied 50 or so adverts from that same decade, even read Ogilvy On Advertising. None of this was as transformative as your 60-Minute Makeover combined with reading your emails. Take that David Ogilvy!
- Courtney Kirschbaum, career strategist
Laura cured my imposter syndrome!
Everybody who is writing, who has imposter syndrome about writing, needs to know about Laura.
- Amy Perkins, podcaster and coach
WOWWEE.
Along with Laura's incredible ideas and wordsmithing, working together gave me greater confidence in 1) my own writing and 2) my offering. I’m wicked happy I made this investment in her work.
- Farideh Ceasar, musician and launch strategist
Talking Shrimp Rates and Packages
The hourly copywriting fees that became an online tourist destination.
CAREFUL! You might be about to tease yourself. My 1:1 consults are currently off the market. I’ve left the old services page up purely for reading pleasure, if that's your bag, or as inspiration to freelance writers wondering, "How much can I charge for my copywriting services?" "Should I show my prices on my website?" and "How does price anchoring work?" (Also, since I wrote a couple of big articles featuring my income as a writer, the page gets so many looky-loos, I should install a café and gift shop.)
If you're dying to work with me personally, consider some of the options above. (While they're still on offer!)