How not to write like a 90s business robot that had a baby with a college professor

Fact: Good copywriting is always conversational copywriting.

So, the first test of good copy is: Does it sound like something you’d say to a friend?

Here’s the deal — most people still confuse “professional” with “formal and corporate.”

Truth is, conversational is the new professional. Stiff and stodgy feels as dated as a smooth jazz cover of La Isla Bonita.

Fresh and casual is where it’s at (also in dining concepts — Chipotle is killing it!)

On your sales page, your blog post, your emails, and all over your website, your words should feel like a conversation with the reader. Not like a recorded message you have to sit through when you’re trying to reach customer service. You know, the one that makes you long for the sweet release of death?

So, here’s a tip for fresh, natural, conversational copywriting…

When you’re writing, read it out loud. Does it sound like something you’d say to a friend, or some sh*t only a business robot from the ’90s would say? (“Welcome, and thank you for visiting our website. It is our home on the internet. We are very glad that you are here.”)
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To rectify the situation, acquire my 5 Secrets to Non-Sucky Copy at your earliest convenience.⠀
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Kidding. What I mean is, get that baller freebie.