Shrimpmukkah! A 2020 roundup of must-have opt-in freebies from Shrimp Club superstars

Interested in the most recent Shrimpmukkah Freebies? Check out the list from 2024 here.

Happy seasons!

There are plenty of gift-buying guides out there. I thought I’d add one that’s a gift-getting guide. Free gifts, for you. All they cost is your email address.

Whether you’re shopping for help with:

• Segues (that bridge in your email or post that connects the story to the sell or CTA [call to action])…
• A LinkedIn bio that attracts clients…
• Asking for testimonials—not just “ok” ones but the kind that make people fork over cash in a heartbeat…
• Or even starting a plant-based diet…

You’ll find it here. You’ll also find new virtuosos to follow, learn from, collaborate with, and, of course, stalk.

And if you’re looking for examples of lead magnets / examples of opt-in landing pages to inspire your own, you’ve just found Email Opt-In Nirvana.

(Not everyone’s version of paradise, but we’re not everyone, now—are we?)

Why should you have a lead magnet or opt-in freebie (same dif) to build your list?

So you can harness the glorious power of email marketing. Not exaggerating!

The most important thing I ever learned in online business came from my mentor and Copy Cure partner, Marie Forleo. She told me, “It’s all about the email list. The gold is in the list.” (It took at least seven years for that to fully click.) When I was making my first website, she asked, “What’s your opt-in?”

My what-in?

She explained how, to build a subscriber list, you offer a free thing. Something other than just “sign up for my newsletter” or “sign up for weekly tips ‘n’ tricks” because, in exchange for their email address, people want something immediate. “Weekly inspiration in your inbox” rarely does the trick anymore, unless you’re famous…for your inspiration. It’s gotta be something good.

These Shrimpers know that. They’ve all created free things well worth signing up for. And they’re stellar emailers, so you’ll want to keep hearing from them in your inbox. Here’s what we’ve got.

Presenting…the Shrimpmukkah Freebie Fest:

A roundup of the best opt-in freebies (aka lead magnets) from Shrimpers in my mastermind, Shrimp Club.

[Note: This post is from December 2020. With time, some links may stop working as these rockstars change things up in their businesses. That’s the beautiful thing about having your own business: you can pivot any time, no permission needed.]

Business Planning / Strategy

Frederike Harms, Business Strategist and Side Hustle Queen

Find Your Zone Of Genius To Create Your Dream Business
THE workbook to help you find that sweet spot of skill, passion and demand.

Colleen Kochannek, Business Coach for Women 50+, Founder of The Scrappy Frontier

The Ultimate “Don’t” List for The Typewriter Generation Starting Their First Online Business at 50 and Beyond
The 10 Newbie Mistakes I Made So You Don’t Have To

Dr. Cindy, The Expert’s Ghostwriter

Discover Your #1 Bestselling Author Personality Quiz
Play to your superpowers and write a book that makes money and make an impact

Maegan Megginson, Burnout-Proof Business Consultant

4 Business Building Mistakes That Will Leave You Burnt Out and Broke (and how to avoid them)

Gretchen Oris-Chong, Brand Identity & Growth Strategist, Createrati

Ikigai Idea Playbook
IKIGAI IDEA PLAYBOOK (for multi-disciplinary creatives): Using the Japanese philosophy of ikigai, this playbook helps you choose an idea and create a brand that sits right at the intersection of what you love, what you do well, what you’re rewarded for and what the world needs.

Sarah Aviram, Speaker on Remote Work and Author of Remotivation

Dare to Dream (aka: What Flamenco Dancing and Your Career Have in Common)
A guide to exploring your wildest (professional) dreams – no matter what stage you’re at in your career.

Sandra Booker, Business Manager & Strategist

5 Tasks that are Crushing Your Business Growth
This is your answer to that nagging question “What can a Virtual Assistant do?”. It’s time to free your time, reach your goals, and introduce some ease into your life.

Discover:

✔ The 5 tasks that are currently crushing your business growth and how to enlist the help of a VA to escape the weight

✔ 50 OTHER nitty-gritty tasks you can give your VA to free up hours of your time so you can focus on your goals

✔ The 2 tasks you should NEVER give a VA if you want to maximize their time, your cash, and overall efficiency

Copywriting and Sales

Reese Spykerman, E-commerce Conversion Expert

10 Common Website Mistakes That Lose You Leads and Sales (and How to Fix Them, Fast!)
Your website has hidden money pockets! Find them by fixing these common mistakes (RUN to do #8 first!)

Brenna McGowan, Email Copywriter & Content Strategist

The Segue Guide
The guide that shows you how to tell everyday stories in your emails (and captions!) that get replies and sell your stuff!

Mye De Leon, Hand Lettering Maven and Business Mentor For Creatives

5 Proven Ways to Effectively Sell Your Products and Services
The top things you need to know to understand your customers, create better products and achieve better sales results.

Licia Morelli, Top-tier Copywriter & Chocolate Cookie Connoisseur

Fool Proof (And Time-Saving) Testimonial Template
Testimonial Magic: How to ask for (and actually get) rave reviews that sell at a glance.

Jackie Ellis

The 3-Step Strategy to Save $$ on Facebook Ads
Get more leads + sales with the simple strategy we use with all our clients

Allison Evelyn, Self Expression Copywriter & Brand Coach

“SOUND LIKE YOURSELF” AD LIBS
Tend to overthink or procrastinate writing about yourself?! In 3 minutes, plug and play for writing that sounds both fun and professional. These are the exact formulas I use on my $3,500 a day copywriting clients!

Lander Sulser, Copywriting Expert and Launch Strategist

Free Mini Course: How to Write a Highly Engaging Welcome Sequence
Grab my free mini-course on how to write a welcome sequence that turns new subscribers into raving fans! Kickstart your email marketing in less than 30 minutes.

Marisa Corcoran, Copy Mentor, Creator of The Copy Chat

The 50+ Scroll-Stopping Subject Lines
Get the 3 subject line formulas that take your email from “maybe later” to “must read now” in seconds, and 50+ subject lines to implement ASAP. Stop stressing. Just swipe ’em!

Lead Generation

Deepshikha Sairam, High Ticket Lead Gen Expert & Business Mentor

High Quality Organic Leads – ON DEMAND!
Discover what expert entrepreneurs like Laura Belgray, Tyler Mccall + 14 others do to generate consistent Organic Leads, whenever they want!

Linda Sidhu, Quiz Creator + Copywriter

Nail your quiz idea with 4 easy steps
Nail your quiz idea and start building a list that grows your bank account and raises your authority as the “go-to” guru in your niche.

Marietta Gentles Crawford, Personal Brand Strategist and LinkedIn Expert

How to Attract Clients (and Profit From Your Profile) on LinkedIn
How to Attract Clients (and Profit From Your Profile) on LinkedIn: My quick start LinkedIn guide that shares 4 easy ways you can dust off your profile and show LinkedIn some love today.

Denise Cornell, Ideal Customer Expert

10 Crazy Simple Hints To Attract Your Ideal Customers With Ease
My best tips to be a magnet for the people who say, “I MUST work with you.”

Offers & Discounts

Rubeena Ianigro, Founder of The Gray Muse

15% off your first order

Rubeena, Founder of The Aura Market

Receive 10% off your first order

Personal Development / Care

Kim Murphy, Whole Food Plant Based Health Coach, Founder of Simply Plant Based Kitchen

Simple Steps to Start a Plant Based Diet

Kisma Orbovich, CEO Illumination Academy, Co-host, Illumination Podcast

How to Stop Negative Thinking
Guided meditation and clearing process to remove negative thinking so that you can create a mindset set for success!

Michal Martínek, Cooking Teacher, Founder of Very Good Cook

The Ingredient Substitution Cheat Sheet
“Discover how to swap ingredients so you can cook and bake with ease.
​[without stress, kitchen disasters, or running to the store for just one thing.]”

Kelly Clark, Disordered Eating Expert, Author of It took me 10 years to lose 10 pounds

Unlock your HAPPY weight—without dieting
Find out why diets make you GAIN weight… and what to do instead. You’ll have access to a one-day meal plan (a blueprint to make your own) that shows you how I lost 30 pounds 21+ years ago.

Fiona Orr, Epic Life Coach

Vision Board Magic: a step-by-step video to create a ridiculously easy vision board that really (really) works!
Vision Board Magic: a step-by-step video to create a ridiculously easy vision board that really (really) works!

Publicity, Marketing & Branding

Michelle Martello, Digital Strategist + Designer, Minima Designs

2021 Website Tune-Up Guide
Wondering what you should do to prep your online business for the new year? It’s easy to forget all the little details you’ve added to your site. Get your site in good shape now so you aren’t rushing to fix things before you launch your next program or offering. This quick checklist guide will help you clean up your digital clutter and get you ready to take on the new year with confidence.

Adela, Business Strategist and DIY PR Lover, Founder of Start Ups & Co

10 Steps To Get Your Business In The Media
Fire your publicist and become your own PR Hero! Go from hidden to hot shit with 10 Steps to Get Your Business In The Media (without inside connections or paying a fortune for a publicist).

Irina Leoni, Helping Brands Build Buzz with Photos and Video

Key Photos Every Magnetic Personality Brand Needs
Kick off building your online reputation with the list of the most crucial photos every coaching brand needs.

Jenn Aspinwall, Brand Copywriter & Strategist

12 Little Tricks for Branding Like the Big Guys
A dozen essential moves to help you show up more like Apple and less like an amateur. Plucked straight from my years in the ad biz working with big-time brands like Google, Dove, Nike, and loads more.

Trish Mossman, Strategy & Tech Ninja at Clever Cactus Design

8 Easy Ways to Make Your Website Amazing
The only guide you need to make your website stand out from the crowd (so your dream clients can find you!)

Linda Ugelow, Creator of the Speakers Breakthrough/Comfy on Camera program

The Center Stage Confidence Meditation
The 10-minute guided visualization to calm your nerves and bolster your speaking confidence.

Sun Yi, Instagram Storyteller, Founder of Night Owls

No BS Guide on Getting Massive Engagement on Instagram
I’ve managed to grow my account to 50k and my posts get an average of 5k likes.

Everything I teach you will be based on my own personal experience. No bullshit.

In this class, I’ll show you:

• How Instagram works
• What makes a good content
• How to create good content

Talking Shrimp freebies — because I’d be crazy not to include my own

5 Secrets to Non-Sucky Copy
Learn to write compelling, powerful copy that hits home and makes bank.

Non-Sucky Subject Lines
For emails that always get opened: my 33 most-opened (highest open rate) subject lines, with templates to make your own.

Pretty great group, right? These movers and shakers Shrimpers are all current or alumni members of Shrimp Club. If you want to be one of them next time, hop on this waitlist.

So? What did you snap up? Got praise? Tell me in the comments.