Shrimpmukkah! A 2022 roundup of must-have opt-in freebies from Shrimp Club superstars

Interested in the most recent Shrimpmukkah Freebies? Check out the list from 2024 here.

Happy seasons!

There are plenty of gift-buying guides out there. I thought I’d add one that’s a gift-getting guide. Free gifts, for you. All they cost is your email address.

Whether you’re shopping for help with:

• Getting your business in the media…
• A LinkedIn bio that attracts clients…
• Writing copy that converts ideal clients…
• Or even planning your own time off….

You’ll find it here. You’ll also find new virtuosos to follow, learn from, collaborate with, and, of course, stalk.

And if you’re looking for examples of lead magnets / examples of opt-in landing pages to inspire your own, you’ve just found Email Opt-In Nirvana.

(Not everyone’s version of paradise, but we’re not everyone, now—are we?)

Skip right to the area you’re most interested with this table of contents:
Business Planning / Strategy
Copywriting and Sales
Lead Generation
Personal Development / Care
Publicity, Marketing & Branding
Talking Shrimp freebies

Why should you have a lead magnet or opt-in freebie (same dif) to build your list?

So you can harness the glorious power of email marketing. Not exaggerating!

The most important thing I ever learned in online business came from my mentor and Copy Cure partner, Marie Forleo. She told me, “It’s all about the email list. The gold is in the list.” (It took at least seven years for that to fully click.) When I was making my first website, she asked, “What’s your opt-in?”

My what-in?

She explained how, to build a subscriber list, you offer a free thing. Something other than just “sign up for my newsletter” or “sign up for weekly tips ‘n’ tricks” because, in exchange for their email address, people want something immediate. “Weekly inspiration in your inbox” rarely does the trick anymore, unless you’re famous…for your inspiration. It’s gotta be something good.

These Shrimpers know that. They’ve all created free things well worth signing up for. And they’re stellar emailers, so you’ll want to keep hearing from them in your inbox. Here’s what we’ve got.

Presenting…the Shrimpmukkah Freebie Fest:

A roundup of the best opt-in freebies (aka lead magnets) from Shrimpers in my mastermind, Shrimp Club.

[Note: This post is from December 2022. With time, some links may stop working as these rockstars change things up in their businesses. That’s the beautiful thing about having your own business: you can pivot any time, no permission needed.]

Business Planning / Strategy

Tara Reid, Business & Marketing Coach

The Offer and Value Ladder Workbook
Get clarity and map out your offers, services, and digital products in a way that finally makes sense and learn how they can work together.

Frenchie Ferenczi, Marketing & Growth Strategist

Strategy Snacks
Serving you business advice from the best mentors – in 10 minutes or less.

Jane Carter, Business Coach for Solopreneurs

Let the $$$ Flow In: 5 Simple Money-Making Moves for Your Solo Business
Love your small business, but would also love to make more income? Scoop up more money (and freedom!) in the new year with this free guide.

Emily King, Money Mindset & Business Mentor

Manifesting Meditations
3 Meditations to help you manifest more sales, clients & moolah!

Sarah Aviram, Remote Work Thought Leader & Best-Selling Author of Remotivation

Re-motivate yourself at work (and in life)!
32 ways to create a better relationship with your money, identity, routines, growth, impact, and joy – for a more fulfilling career and life!

Cathy Gemis, Connection & Communication Mentor for Leaders & Entrepreneurs

*QUIZ* What’s your Business Relationship Sabotage Style?
Imagine knowing how to stay balanced and calm, even with the most difficult client, employee, or supplier…
Just take a minute (literally 😊) to discover:
→ How you’re (unintentionally) undermining some of your relationships
→ How to stop your sabotaging habit in just 3 seconds
→ The magic question to invite people’s best version into the conversation
→ How to put yourself back in the driver’s seat when things get tough

Cindy Childress, Ph. D. The Expert’s Ghostwriter®

*QUIZ* Discover Your #1 Bestselling Author Personality
You have a book inside you, and you know it. This quiz will help you step into your next-level author role.

Mye De Leon, Business Coach for Creative Entrepreneurs

How I Made $120,000 With My First Online Course (and how you can do the same!)
Steal my 7-step method for creating 6-figure course launches.

Frederike Harms, Operations Consultant & Business Strategist

INCOME & IMPACT: The sustainable way to scale your signature service
The ultimate guide to turning your unique 1:1 or done-for-you signature service into a scalable asset. In this FREE workbook, you’ll discover the four secrets of a scalable offer, the steps you can take right now to systemize it AND how this will grow your income!

Sandra Booker, Business Manager & Growth Strategist

The Great Big List Of KPIs For Online Business Owners
What if, at any given moment, you knew exactly what your next business move should be?

Grab this guide and discover:

✔ Why KPIs are absolutely vital to the health of your business
✔ How many to use (and why you don’t want to track everything)
✔ The 8 main categories, how to pick which to focus on & a simple, uncomplicated method to start tracking
✔ The best way to identify trends, stay on top of problems (so they don’t become disasters) & identify hidden opportunities
✔ A list of KPIs to choose from for Digital Course Creators, Service Providers, Coaches & Consultants

Copywriting and Sales

Paige Worthy, Messaging, Brand Voice, & Copy for Businesses that give a sh*t (Paige Worthy LLC)

Win Hearts With Words
15 copy tweaks to make strangers fall in love with your brand.

Sami Miles, Stand-Up Comic, Copywriter & Founder of Catchiest Copy

Grab Your Audience By The Funny Bone*
*not that one. 10 tips to infuse humor into your talks, presentations, and content …so you’ll stand out, be memorable, and get approached for more high-visibility opps!

Susan Reoch, UX Strategist & Copywriter

The Microcopy Micro Course
Steal my 3-step system for writing button copy, confirmation and error messages, and so much more… with before and after examples!

Erin Geiger, Expert Copywriter & Content Strategist, Founder of Muscle Creative

3 Months (Q1 = Done) of Emails to Kickstart Your 2023 Email Engagement
Make your email list the powerful customer conversion tool it was meant to be. Apply these 12 customizable-to-your-business email templates today to turn your email list into an uber-connected community of repeatable customers. Consider your Q1 emails done.

Marisa Corcoran, Copy Mentor & Creator of The Copy Chat

The 50+ Scroll-Stopping Subject Lines
Take your emails from “meh” to “must read now” with 50+ subject lines you can swiftly customize. I’ll show you how! Plus, uncover where your best email openers are hiding out (hint: at Target!).

Brenna McGowan, Launch Strategist & Copywriter

The Pre-Launch Cheat Sheet
Uncover what every prospect needs to believe before they — and the exact content to create that pre-sells your offer so you can have your most successful (and stress-free!) launch yet!

Laura Lopuch, Cold Email Maverick

2 Cold Sales Email Templates (Plus 2 Real-Life Cold Emails!)
The two cold email templates that reliably get you new 1-1 clients, plus 2 real-life cold emails that I actually sent… and landed me a sales call.

Lead Generation

Linda Sidhu, Quiz Creator & Personality Expert

The Quiz Quadrant Workshop

A step-by-step framework for creating a personality-popping quiz that makes your audience think you are a mind reader AND fully engages them without feeling salesy.
When you create a PERSONALITY quiz, you’re setting yourself up to grow your email list fast with engaged subscribers who feel TRULY understood.
And because a quiz is all about segmenting your list from the beginning, you can personally connect with each subscriber—taking them from browser to buyer quicker than I guzzle vanilla lattes.

You’ll also receive my 4 personality PDF download on how to write content for the 4 different personalities and my 9-step checklist to creating the perfect personality quiz.

Personal Development / Care

Rebekah Buege, Body Image Coach & Founder of The Body Image Solution

16 Days to Beat Negative Self-Talk
My non-cringy self talk tweaks to start seeing your body as a masterpiece (even if you feel like a work in progress!)

Michelle LaBuwi, Modern Ceremony Pro & Wedding Officiant, Founder of Swoon Union

7 Essential Questions for Wedding Ceremony Clarity
Avoid getting tripped up during wedding planning by exploring Swoon Union’s 7 essential questions to unlock greater joy, connection, and intention in your wedding experience.

Briana Cullen, Productivity Expert & Human Design Guide

Productivity x Human Design Guide & Cheatsheet
6 ways to dissolve time stress and creative blocks so you can do the thing joyfully.

Bethany Bunnell, Founder of The 50 Questions Method

The 50 Questions Method
Get ‘My 50 Questions Method’ that turn your kids’ childhood from a blink of an eye into a treasure you can keep forever. Every year, in less than 20 minutes, you can use these questions to interview your kids, capturing a snapshot of their life, and building a video timeline of their dreams, experiences and core beliefs. (It’s never too late to start, I still interview my kids and they are all in their 20s.) Start creating your kids’ legacy today.

Iona Holloway, Breathwork Expert & Founder of the Soul Breathwork App

Bare Minimum Visualization
Use this potent visualization to lower your standards the right way (and give less f*cks) so you have more energy for the people, work, and things you actually care about.

Licia Morelli, Co-Founder of Hey Clair! Your One-Stop Shop For The Best Mystical Goods

The Beginner’s Guide To Getting Your Intuition On
Discover how to trust your goosebump factor and find out what your psychic spidey senses are trying to tell you!

Rubeena Ianigro, Founder (The Gray Muse + The Aura Market), Creator, Strategist, Hypnotherapist

Human Design Centers – A Guide to Understanding the Nine Energy Centers
Dive deep into the human design centers and start your deconditioning journey without needing to understand the full system. Includes tips and questions for contemplation, integration and creating powerful shifts…right away!

Candyce Ossefort-Russell, Psychotherapist & Grief Specialist

Your Grief is Your Own: A Comforting E-Book
Your Grief Is Your Own is an easy-to-read book that dispels common myths about grief that make grieving harder than it has to be. I’ve lived through loss myself, and I wrote this book to validate what you’re going through and to help you feel less alone in your grief.

Sydney Craig, Restorative Movement Specialist & Founder of Pilates Tonic and Pilates Tonic Online

The Every-Days
Five exercises to do every day to feel more relaxed, fluid, and comfortable in your body.

Bonnie Mincu, Senior Certified ADHD Coach

Procrastination Tree Tool
ADHD procrastination?… Or is it mental paralysis? Colorful tool helps you identify your REAL roadblocks for starting any task or project, so you can apply the right strategies for breaking through.

Sandra Chuma, Coach & Founder of WORTHY

7 Steps to Manifest More Money
These 7 steps are designed to help you breakthrough any financial plateaus or walls you’re experiencing; and help you uncover opportunities to manifest more money!

Jennifer Hacker, Life Coach and Grief Specialist

Why Do Bad Things Happen To Good People? (And What To Do If You’re One Of Them)
One of the most exhausting things about grief is the never-ending question of “Why?” Why did this happen to me? Why do other people get to have their happy little families and I don’t? Why do I have to live with this shattering pain – it’s so unfair! This ebook is for you if you want to tackle hard questions, find answers, and HEAL.

Lisa Sonora, Artist, Author & Founder of Visual Journal Studio

11 Ways Visual Journaling Can Transform Your Life
Your creativity is a superpower that can help you let go of perfectionism, express yourself confidently, and make personal growth much more fun.
Illustrated with entries from Lisa’s private sketchbooks, this visual guidebook will help you discover the possibilities for yourself.

Kelly Clark, Author of “It took me 10 years to lose 10 pounds” & “What the F do I eat?”

ONE DAY Meal Plan that helps Type A women unlock their HAPPY weight—without dieting
Find out who you are when you’re not skipping meals, counting calories & over-exercising. Here’s how I lost 30 pounds 23+ years ago by eating regular food.

Deepshikha Sairam, Spiritual Mentor

Journey Home to your (Highest) Self – 4 Step Framework
4 Step Framework to Quieten your Mental Chatter and Master your Intuition, plus Journal Prompts, Rituals & Affirmations to tap into your Highest Self.

Publicity, Marketing & Branding

Kelley Hartnett, Copywriter, Founder of Tall Tree Collective, and Your Biggest Fan

A Pep Talk for Weary Business Owners: 7 Quick Tips to Help You Market Your Brand When You’re Fed Up With the Marketplace
Running a business can feel like risk dipped in anxiety wrapped in what-ifs. These tips will help you take a nice deep breath and find a hopeful path forward.

Ted Prodromou, America’s Leading LinkedIn Coach

How to Get Your Best Prospects to Stop Scrolling on LinkedIn and Beg You to Do Business With Them
Your LinkedIn profile is your chance to make a great first impression. When was the last time you updated your LinkedIn profile? This LinkedIn profile template and video training helps you create a client-attracting LinkedIn profile based on proven direct marketing principles.

Mary Schroeder, Operations Chief at Unconventional Life

The Art of Experience Guidebook: A Blueprint to Create and Sell Out Epic In-Person Retreats
Ready to bust out of the digital box and build a live community around your brand? Discover the exact model we used to scale a 7-figure company using live events as the revenue engine of the business.

Cathlyn Melvin, TEDx Coach & Messaging Expert

TEDxDemystified: Insider secrets from TEDx organizers and curators
In just a handful of short episodes, TEDx organizers from events like TEDxChicago and TEDxHarlem will show you what makes an incredible Idea Worth Spreading (or a crummy one), application mistakes to avoid, and the most important things to consider as you prepare for your TEDx Talk. If you want a TEDx Talk, you can get a TEDx Talk. Let’s get started.

Sue Cheung, Yoga Teacher

6 non-sleazy marketing emails to send to your yoga students
Marketing doesn’t have to be icky. Because it’s not just about selling – it’s about building relationships. Download my guide for 6 non-sleazy marketing emails to send to your yoga students. These are yoga-specific content ideas, to stay top of mind and get your students on their mats, without being pushy.

Kevin Oberhausen, Marketing Expert for Brands that Make a Difference

The Know/Like/Trust Masterclass
The simple approach any business can take to build a raving audience and make big-money income online, even if you’re starting from zero. (While still being yourself and creating genuine connections with the people you serve.)

Trez Thomas, The Brand Adventurist

The Real Housewives Effect
14 insider tips to make your biz brand binge-worthy (plus 1 to avoid).

Lindy Alexander, Award-Winning Freelance Writer

The 5 fastest (and easiest) ways to get an article published in a magazine
Discover the 5 different types of articles you can write and get paid for, what you need to include when you write each type of article and exactly what to say when you send your article to an editor

Julie Zhu, Marketing Expert & Founder of Julie Zhu LLC

How to Make Your Business Unignorable (It Works!)
Your 6-step marketing roadmap to whip up your own “special sauce” that resonates with your dream clients.

Brittany Love, Strategic Brand Storyteller & Messaging Coach, Founder of Revolutionary Presence

😈Deviously Simple Brand Messaging Fixes: Clear Up Your Messaging Mishegoss in 15 minutes
If messaging for your business has ever left you hyperventilating into a paper bag after you’ve rewritten the same sentence for the 20-millionth time, this guide is for you. Increase your credibility, connection, and conversions with your dream clients with these quick & easy to implement messaging shifts.

Laura Scholes, Founder of The 24-Hour Site

The 6-Step Guide to a Killer Homepage
Take your homepage from blah to badass using the secret tips I learned from the biggest names in business.

Marilee Kostadimas, Creative Director & Chief Storyteller at Spotlight Sojourns

Your Spotlight Story: Tips to Tell Your Story with Authority
As a professional woman, you understand it’s important to tell your story. Because your voice, your experience, and your expertise matter. Grab this guide to help you spotlight your story, simply and easily.

Marietta Gentles Crawford, Personal Brand Strategist & LinkedIn Expert, Founder of MGC Ink

How to Attract Clients and Profit From Your Profile on LinkedIn
Discover my top LinkedIn tips that will help you make client and media attracting tweaks so you can increase your visibility and be seen as the true expert you are (without sending spammy DMs).

Adela Hussain, Media & Business Consultant

10 Steps To Get Your Business In The Media
Want to see your name and business in the media? And bring in instant new leads, clients, collaborations and credibility? Grab 10 Steps to get your business in the media now. This powerful guide has helped entrepreneurs land features in Harvard Business Review, The Times, The Sunday Times, The Independent, Stylist, Red Magazine and more. Your newsworthy business begins now.

Linda Ugelow, Speaking Confidence Coach

Preparation Rituals for Speaking on Stage or Camera
A must-do checklist of exercises, rituals, and warmups to use before you speak to ensure you’re clear-headed, grounded and charged, whether on camera or at the front of the room.

Denise Cornell, Customer Whisperer To Brands of One and Silicon Valley Startups

Indispensable: The Essential 10-step Guide To Becoming Your Next Customer’s Only Choice
My best tips to close your next wave of customers without breaking a sweat.

Helena Bowen, Speaker Coach, Speechwriter, Slow Work Advocate

How to Get Booked to Speak at TEDx
Insider tips & proven strategies I’ve learned working with hundreds of TEDx Speakers and reviewing 10,000+ TEDx Speaker Applications.

Gretchen Oris-Chong, Branding Artist/Designer, Founder of Createrati

IKIGAI IDEA GUIDEBOOK (For The Multi-Hyphenated Creative/Maker/Dabbler)
Using the Japanese philosophy called “ikigai”, this guidebook helps you choose an idea and create a brand that sits at the intersection of what you love, what rewards you, and what the world needs.

Michelle Martello, Digital Strategist, Minima Designs

2023 Website Tune-Up Guide
The quick fix checklist to get your site ready for leads, clients and sales.

Talking Shrimp freebies — because I’d be crazy not to include my own

Story Goldmine
63 Surprising Places To Mine Your Everyday Life For Stories.

Get my idea bank of binge-worthy stories for your newsletter & marketing emails.
🔥Includes bonus guide🔥 How to tie your stories to a point or Call to Action.

5 Secrets to Non-Sucky Copy
Learn to write compelling, powerful copy that hits home and makes bank.

Non-Sucky Subject Lines
For emails that always get opened: my 33 most-opened (highest open rate) subject lines, with templates to make your own.

Pretty great group, right? These movers and shakers Shrimpers are all current or alumni members of Shrimp Club. If you want to be one of them next time, hop on this waitlist.

So? What did you snap up? Got praise? Tell me in the comments.

Interested in past Shrimpmukkah Freebies?
Check out the list from 2020 here.
Check out the list from 2021 here.