Fact: Good copywriting is always conversational copywriting.
So, the first test of good copy is: Does it sound like something you’d say to a friend?
Here’s the deal — most people still confuse “professional” with “formal and corporate.”
Truth is, conversational is the new professional. Stiff and stodgy feels as dated as a smooth jazz cover of La Isla Bonita.
Fresh and casual is where it’s at (also in dining concepts — Chipotle is killing it!)
On your sales page, your blog post, your emails, and all over your website, your words should feel like a conversation with the reader. Not like a recorded message you have to sit through when you’re trying to reach customer service. You know, the one that makes you long for the sweet release of death?
So, here’s a tip for fresh, natural, conversational copywriting…
When you’re writing, read it out loud. Does it sound like something you’d say to a friend, or some sh*t only a business robot from the ’90s would say? (“Welcome, and thank you for visiting our website. It is our home on the internet. We are very glad that you are here.”)
To rectify the situation, acquire my 5 Secrets to Non-Sucky Copy at your earliest convenience.⠀
Kidding. What I mean is, get that baller freebie.