Rarely do I post a photo or video not to just make fun of it.
In fact, I’ve often mocked this place, Rice, on Spring Street. It’s like a gelateria but they sell different flavors of rice pudding. I like the rice pudding, and the concept, but it attracts hordes of people from tour buses. It’s where they rest their dogs and treat themselves after buying counterfeit Louis Vuitton bags on Canal Street.
But, no, I’m not here to mock. I’m here to praise. This signage is some damn good branding. I love the attitude. Almost made me go in and get some rice pudding. Or at least a free sample.
I think it’s a new thing. If it was always there, then I’m blind. Don’t miss the excellent “help wanted” sign at the bottom.