This is on the back of my Special K box.
They want you to fill it in with your answer to “WHAT WILL YOU GAIN WHEN YOU LOSE [WEIGHT?]” Notice they give two little examples in the top right corner in case you can’t think of anything yourself.
I like their suggestion of “chutzpah”. I wonder if this is a special edition of the box made just for New York and LA markets. How many people who go on the Special K diet know what “chutzpah” is or how to pronounce it? You might think everyone, but you’d be surprised. I once visited a boyfriend’s family in New Hampshire, and the mom put the Zabar’s strudel I brought on the table with our main course (lobster). If people don’t know what strudel is, they won’t know chutzpah.
Other than that, it’s just a strange word choice. Really, when you get skinny, do you gain chutzpah? You feel good about yourself, sure. But more entitled and pushy? Do you start bringing your dog to weddings? Do you tell people sitting around you at Starbucks to quiet down so you can make an important call on your cell? Do you ask your friend to dry clean her dress before she lends it to you?
That’s what chutzpah is.
As for the words in their gallery of mostly paid participants, I’m not sure those would be my choices, either.
II’m all for losing weight. But you can’t have such high expectations from your personality and spirit. Losing weight can make you really annoying. And, if you do it by eating nothing but Special K products all day, don’t count on any new, lasting passion other than passionate hate for cereal.
Here are the top 8 suggestions that I would submit to Special K: