The one thing nobody tells you about being an entrepreneur is, your inbox will be full of emails every single day telling you “The One Thing Nobody Tells You About Being An Entrepreneur.”
And you will click each one of those open, even though you know it’s only going to say some version of this:
“What nobody tells you about being an entrepreneur is…how hard it is to be an entrepreneur! Everyone makes it look so easy and shows the perfect side of their business. But I’m going to break the silence once and for all. Having your own business is hard! It’s soooo rewarding and I wouldn’t trade it for anything, because I’m serving people and making an impact and living my passion, to the tune of multiple six figures and a year-round beach rental in Bali. [SMILE EMOJI] But there will be days when you want to jump out the window and tear out your hair and throw in the towel and cash in your chips and call it a day and poop in your pants. Nobody tells you that it’s not all unicorns and rainbows.”
You will read this and think, “Actually, everyone tells me that. And can we stop pretending ‘unicorns and rainbows’ is still funny?”
And then you’ll hover over the unsubscribe button, but not click it because you want to see what else they’ll tell you that nobody tells you. Maybe they’ll reveal what nobody tells you about parenting. (“It’s not always fun!”) Or the secret dark side of fire swallowing. (“It burns your esophagus.”)
And you’ll think of that widowed sock in your drawer you can’t bring yourself to get rid of, because you still have hope that its spouse will turn up when you finally clean your closet. That’s what those yawn-tastic, unoriginal emails are like. They keep turning up like the lone sock, but you don’t get rid of them.
OK, maybe you wouldn’t think of the sock. But now you will, because I mentioned it.
And that’s what no one will tell you about being an entrepreneur. Except me, because I had the guts to tell you.
What would you like to share that nobody else tells us?
What’s another worn-out theme (or old sock) that keeps turning up in your inbox?
TELL ME IN THE COMMENTS.
ps – Have trouble coming up with stand-out copy that’s not like an old sock? I can help. Click here to schedule a Power Hour with me.