Shrimpmukkah! A 2021 roundup of must-have opt-in freebies from Shrimp Club superstars

Interested in the most recent Shrimpmukkah Freebies? Check out the list from 2024 here.

Happy seasons!

There are plenty of gift-buying guides out there. I thought I’d add one that’s a gift-getting guide. Free gifts, for you. All they cost is your email address.

Whether you’re shopping for help with:

• Getting your business in the media…
• A LinkedIn bio that attracts clients…
• Writing copy that converts ideal clients…
• Or even planning your own time off….

You’ll find it here. You’ll also find new virtuosos to follow, learn from, collaborate with, and, of course, stalk.

And if you’re looking for examples of lead magnets / examples of opt-in landing pages to inspire your own, you’ve just found Email Opt-In Nirvana.

(Not everyone’s version of paradise, but we’re not everyone, now—are we?)

Why should you have a lead magnet or opt-in freebie (same dif) to build your list?

So you can harness the glorious power of email marketing. Not exaggerating!

The most important thing I ever learned in online business came from my mentor and Copy Cure partner, Marie Forleo. She told me, “It’s all about the email list. The gold is in the list.” (It took at least seven years for that to fully click.) When I was making my first website, she asked, “What’s your opt-in?”

My what-in?

She explained how, to build a subscriber list, you offer a free thing. Something other than just “sign up for my newsletter” or “sign up for weekly tips ‘n’ tricks” because, in exchange for their email address, people want something immediate. “Weekly inspiration in your inbox” rarely does the trick anymore, unless you’re famous…for your inspiration. It’s gotta be something good.

These Shrimpers know that. They’ve all created free things well worth signing up for. And they’re stellar emailers, so you’ll want to keep hearing from them in your inbox. Here’s what we’ve got.

Presenting…the Shrimpmukkah Freebie Fest:

A roundup of the best opt-in freebies (aka lead magnets) from Shrimpers in my mastermind, Shrimp Club.

[Note: This post is from December 2021. With time, some links may stop working as these rockstars change things up in their businesses. That’s the beautiful thing about having your own business: you can pivot any time, no permission needed.]

Business Planning / Strategy

Emily King, Money Mindset & Business Mentor

Manifesting Meditations
3 Meditations to help you manifest more sales, clients & moolah!

Roshida Dowe, Career Break Coach, Shida’s On The Loose

Sabbatical Planning Guide
Looking for a break from the hustle and grind? Want to take a break, but not sure how to do it? This guide will give you all the info you need to start planning your own time off.

Cindy Childress, Ph. D. The Expert’s Ghostwriter

Discover Your #1 Bestselling Author Personality Quiz
Bust writer’s block and unlock your author super powers to quickly crank out your bestselling book.

Mye De Leon, Business Coach for Creative Entrepreneurs

Design Your Best-Selling Workshop
Your 5-step guide to create a sold out creative workshop.

Jason Webb, Online Business Manager, Marketing & Revenue Co.

Outsource Task List
Are you getting overrun with time-sucking business tasks? Break the shackles off and outsource the ‘shitty’ tasks.

Colleen Kochannek, Founder, The Scrappy Frontier

10 Newbie Mistakes (To Avoid) For Women Over 50 Starting Their First Online Business
This free guide to the 10 Newbie Mistakes is for you if you’re a woman over 50, you’re excited to start an online business, and you’d prefer to avoid critical newbie mistakes like the ones I made when I started my first online gig at 48 (I’m 54 now, btw).

Frederike Harms, Operations Designer

The Profitable Offer Project Plan
The Ultimate (Interactive) Mapping Tool To Go From Idea To Income: The plan includes all activities to complete before you see the money, bonus resources and a video tutorial. Best of all? You can use it again and again and again!

Sarah Aviram, Author, Speaker, Remote Work Thought Leader

Dare to Dream (aka What Flamenco Dancing and Your Career Have in Common)
An excerpt from the #1 best-selling book, “Remotivation: The Remote Worker’s Ultimate Guide to Life-Changing Fulfillment”.

Cathy Gemis, Connection Expert for Entrepreneurs, Founder of Impact Habits

*QUIZ PREMIERE* “Do You Fight, Flight or People Freeze?”
Take the Quiz to Discover Your Main Stress Response plus learn how you can have stronger connections, raving fans and skyrocket your impact 🚀 without changing YOU.

Sandra Booker, Business Manager & Growth Strategist

5 Tasks that are Crushing Your Business Growth
This is your answer to that nagging question “What can a Virtual Assistant do?”. It’s time to free your time, reach your goals, and introduce some ease into your life.

Discover:

✔ The 5 tasks that are currently crushing your business growth and how to enlist the help of a VA to escape the weight

✔ 50 OTHER nitty-gritty tasks you can give your VA to free up hours of your time so you can focus on your goals

✔ The 2 tasks you should NEVER give a VA if you want to maximize their time, your cash, and overall efficiency

Copywriting and Sales

Sami Miles, Copywriter & Founder of Catchiest Copy

Genius Copywriting Meditation
The 7-minute meditation that trains your brain through osmosis to instinctually write copy that converts ideal clients.

Susan Reoch, User Experience Copy Consultant

3 Copy Missteps That Are the Kiss of Death to Your Conversions
Are these missteps killing your website conversions? Discover the antidote to breathe life back into your homepage (and sales).

Erin Geiger, The Conversational Copywriter and Founder of Muscle Creative

One Year of Email Subject Lines to Amp Up Your Open Rates & Accelerate Sales
Make your email list the powerful customer conversion tool it was meant to be.

Brittany Love, Brand Strategist & Copywriter, Founder of Revolutionary Presence

🔍 Clued-In Content: The 15-Minute Email Strategy Game
The funnest way to plan 90-days of content in just 15-minutes.

Julie Schoen, Founder of Clean Cut Copy, The Number-Based Copywriting System

Meet Your Inner Cool Kid Brand Persona
Your inner cool kid brand persona will show you how to instantly boost your confidence so that you can communicate with your audience more effectively + step into the role of your brand’s most highly paid copywriter.

Deepshikha Sairam, Business Mentor & Sales Strategist

Free Sales Guide
Get Infinitely Better at Sales And Find That Good Flow In Your Business So You Make More Money — With This 1% Easy Energetic Shift.

Reese Spykerman, E-commerce Optimization Expert

Persuasive Product Page Roadmap
My 3-step roadmap to easily write product descriptions that make customers say, “It’s like you read my mind. Here, take all my money.”

Marisa Corcoran, Copy Mentor & Creator of The Copy Chat

The 50+ Scroll-Stopping Subject Lines
Take your emails from “maybe later” to “must read now” in seconds. Swipe 50+ subject lines with a little help from Cosmo Magazine and these 2 hippies I met at a brewery. Plus, 4 full email examples to see these subject lines in action.

Licia Morelli, Copy Pro and Sales Expert

How To Write High Converting Landing Pages
Discover the exact framework to write your next landing page with ease (and get lots of opt-ins and sales when you do)

Brenna McGowan, Launch Strategist & Copywriter

Pre-Launch Plan Cheat Sheet
Ready to launch without late nights, tears, or “Why did I do this to myself feelings?” Remove the chaos from your next promotion by snagging my secrets (and content ideas!) for creating a strategic pre-launch that sells out your courses and programs.

Lander Sulser, Copywriting Expert and Launch Strategist

Free Mini Course: How to Write a Highly Engaging Welcome Sequence
Grab my free mini-course on how to write a welcome sequence that turns new subscribers into raving fans! Kickstart your email marketing in less than 30 minutes.

Laura Lopuch, Cold Email and Pitch Expert

2 Cold Emails to Get 1-1 Clients
My two proven cold email templates to get 1-1 clients FAST. These are the emails that I launched my copywriting business on and grew my business 14x in about 4 months.

Lead Generation

Linda Sidhu, Quiz Creator & Personality Expert

Discover your Quiz-To-Cash Strategy
Ready to attract leads faster than ever before and reveal your quiz-based path to your biggest launch yet?

In just 49 seconds, you’ll uncover:

→ Deep insight into a personalized marketing strategy for a profitable quiz launch.

→ Key questions to ask your ideal clients that’ll reveal the juiciest customer language for your content (this goes for offers, sales pages, emails, and a quiz for your business.)

→ What makes you different from the competition and reveal your “North Star,” so your brand stands out from the internet crowd with my rainbow wheelhouse exercise.

Personal Development / Care

Candyce Ossefort-Russell, Grief & Trauma Therapist and Founder of DEEP Center Counseling & Training

Your Grief Is Your Own: Busting Common Myths About Grief
An easy-to-read e-book that dispels common myths about grief. I’ve lived through loss myself, and I wrote this book to tell you the truth about cultural lies that make grieving harder than it has to be. You’ll feel validated and reassured about what you’re going through; and you’ll be less alone in your grief.

Iona Holloway, Women’s Coach and Founder of Brave Thing

The “What’s Your Biggest Blindspot” Quiz
Find out what your unique relationship blueprint is (you’re either a Hawk 🦅, Zebra 🦓, or Octopus🐙!) and get recs for exploring the biggest blindspots holding you back from burning bright and brave and being more YOU in your life, work, and relationships.

Leah Campbell Badertscher, Artist, Creativity Coach, Founder of The Art School, The Art School Podcast

The Art School Secret to Extraordinary Creativity
An inspirational, substance-packed, how-to guide for anyone (artists and non-artists alike!) who wants to live from their zone of genius and be the kind of person who creates anything they want! Learn and apply The Art School’s creative functional philosophy for normalizing extraordinary creativity, fulfillment and success in all areas of your life.

Sydney Craig, Restorative Movement Specialist, Founder of Pilates Tonic

The Every-Days
Five exercises to do every day to feel more relaxed, fluid, and comfortable in your body.

Bonnie Mincu, ADHD Coach & Founder of Thrive with ADD and Productivity Pathfinder

Procrastination Tree Tool
Can’t get started? Find out if you’re procrastinating, or mentally paralyzed for a variety of possible reasons. This colorful info-graphic helps you determine what’s really holding you back.

Sandra Chuma, Self-Worth & Habits Coach, Founder of WORTHY

5 Tips to Trick Your Brain to Stop Procrastinating
This FREE Masterclass will give you result-proven strategies to help you STOP PROCRASTINATING, and START taking confident action towards your goals.

Jennifer Hacker, Certified Life and Grief Coach

First-Aid for your Broken Heart
Swap out these 8 totally normal yet gut-wrenching thoughts with transformative thoughts to feel better fast.

Kelly Clark, Weight-Loss Expert, Author of: It took me 10 years to lose 10 pounds

Unlock your HAPPY weight — without dieting
Find out who you are when you’re not skipping meals, counting calories & over-exercising. Here’s how I lost 30 pounds 23+ years ago by eating regular food.

Fiona Orr, Money & Magic Expert

How to Manifest More Money & Magic
A step-by-step video to create a ridiculously easy digital vision board that really (really) works!

Alyssa Patmos, Communication Maven, Master NLP Coach, Host of the Make it Mentionable Podcast

[Free Quiz] How are your unconscious communication patterns actually impacting your relationships?
Are your conversations crystal clear like the lakes of Banff or muddy like a stagnant creek? Take this 2-minute quiz to discover how your communication patterns are influencing your relationships.

Publicity, Marketing & Branding

Lindy Alexander, Award-Winning Food & Travel Freelance Writer

10 Successful Pitches to Magazines and Newspapers
Want to see what it takes to get published in magazines or newspapers? Get the scoop with 10 pitches commissioned by editors at Travel + Leisure Southeast Asia, The Guardian, The Sydney Morning Herald, The Saturday Paper, Good Food and more.

Laura Scholes, Founder of The 24-Hour Site

10 Ways to De-Suckify Your Website — In Minutes!
Is your website feeling a bit blah? Not converting as well as you’d like? Not feeling like it’s quite you? This free guide from The 24-Hour Site gives you 10 things you can do to zhuzh up your site — in just minutes!

Julie Zhu, Marketing Strategist, Founder of Julie Zhu LLC

6 Easy Ways to Make Your Biz Unignorable
The only marketing guide you need to get noticed so that you can grow your business and NOT your to-do list!

Marilee Kostadimas, Creative Director, Spotlight Sojourns

Visual Storytelling & Why You Need It
Travel has changed post pandemic. Tourism marketing needs to change, too. Here’s what and why travel, tourism, and hospitality brands need right now and in the future.

Trez Thomas, The Brand Adventurist

3 Big-Network TV Promotion Secrets To Steal For Your Own Brand (And 1 To Avoid)!
These are just some of the secrets you can swipe to become a binge-worthy brand — mastered during my adventures as Brand Strategist and Creative Director at Bravo, Lifetime, BET, and other colossal pop-culture brands.

Michelle Martello, Strategic Digital Advisor, Minima Designs

2022 Website Tune-Up Guide: The quick fix checklist to get your site ready for leads, clients and sales
Diagnose and fix the common website issues that are costing you serious bucks. Clean up the digital clutter and get ready to take on the new year with confidence.

Marietta Gentles Crawford, Personal Brand Strategist and LinkedIn Expert

How to Attract Clients and Profit From Your Profile on LinkedIn
Discover my top LinkedIn tips that will help you make client-attracting tweaks on the platform so you can be seen as the true expert you are.

Adela, Media Strategist & DIY PR Lover and Founder of Start Ups & Co

10 Steps To Get Your Business In The Media
Fire your publicist and become your own PR Hero! Go from hidden to hot shit with 10 Steps to Get Your Business In The Media (without inside connections or paying a fortune for a publicist). Oh, and the record media features achieved from a total newbie using this power guide? 9 media features and zero dollars spent on PR! This guide packs a punch!

Irina Leoni, Branding with Photography Expert and Coach

Brand Shoot Checklist and Planning Bundle
The “7-steps photoshoot plan” and the “List of ALL the brand visuals you’ll ever need” – combined – so you always have the exact images you and your designer need to get you SEEN, LOVED and PAID.

Gretchen Oris-Chong, Brand Identity & Growth Strategist, Createrati

IKIGAI IDEA GUIDEBOOK (for multi-disciplinary creatives)
Using the Japanese philosophy of ikigai, this guidebook helps you choose an idea and create a brand that sits right at the intersection of what you love, what you do well, what rewards you, and what the world needs.

Denise Cornell, Customer Whisperer To Silicon Valley Startups and Brands Of One

Indispensable: The Essential 10-step Guide To Becoming Your Next Customer’s Only Choice
My best tips to close your next wave of customers without breaking a sweat.

Jenn Aspinwall, Ecommerce Brand Strategist & Copywriter

12 Little Tricks for Branding Like the Big Guys
The secrets to showing up (and selling) like a world-class brand, plucked straight from my years working with brands like Nike, Dove, Google, & many more.

Talking Shrimp freebies — because I’d be crazy not to include my own

5 Secrets to Non-Sucky Copy
Learn to write compelling, powerful copy that hits home and makes bank.

Non-Sucky Subject Lines
For emails that always get opened: my 33 most-opened (highest open rate) subject lines, with templates to make your own.

Pretty great group, right? These movers and shakers Shrimpers are all current or alumni members of Shrimp Club. If you want to be one of them next time, hop on this waitlist.

So? What did you snap up? Got praise? Tell me in the comments.

Interested in past Shrimpmukkah Freebies? Check out the list from 2020 here.