Happy seasons (whatever season it is when you see this)!
There are plenty of gift-buying guides out there. I thought I’d add one that’s a gift-getting guide. Free gifts, for you. All they cost is your email address.
Whether you’re shopping for help with:
- Making your writing funnier…
- Building your email list…
- Booking your first speaking gig…
- Pricing your offers like a pro…
- Mapping out your next high-profit launch…
- Writing copy that converts ideal clients…
- Or even learning to use magic…
You’ll find it here. You’ll also find new virtuosos to follow, learn from, collaborate with, and, of course, stalk.
They’re all members of the Shrimp Club community.
And if you’re looking for examples of lead magnets / examples of opt-in landing pages to inspire your own, you’ve just found Email Opt-In Nirvana.
(Not everyone’s version of paradise, but we’re not everyone, now—are we?)
Skip right to the area you’re most interested in with this table of contents:
Copywriting and Sales
Business Planning / Strategy
Lead Generation
Lifestyle
Publicity, Marketing & Branding
Talking Shrimp freebies
Why should you have a lead magnet or opt-in freebie (same dif) to build your list?
So you can harness the glorious power of email marketing. Not exaggerating!
The most important thing I ever learned in online business came from my mentor and Copy Cure partner, Marie Forleo. She told me, “It’s all about the email list. The gold is in the list.” (It took at least seven years for that to fully click.) When I was making my first website, she asked, “What’s your opt-in?”
My what-in?
She explained how, to build a subscriber list, you offer a free thing. Something other than just “sign up for my newsletter” or “sign up for weekly tips ‘n’ tricks” because, in exchange for their email address, people want something immediate. “Weekly inspiration in your inbox” rarely does the trick anymore, unless you’re famous…for your inspiration. It’s gotta be something good.
These Shrimpers know that. They’ve all created free things well worth signing up for. And they’re stellar emailers, so you’ll want to keep hearing from them in your inbox. Here’s what we’ve got.
Presenting…the Shrimpmukkah Freebie Fest:
A roundup of the best opt-in freebies (aka lead magnets) from Shrimpers in my mastermind, Shrimp Club.
[Note: This post is from December 2024. With time, some links may stop working as these rockstars change things up in their businesses. That’s the beautiful thing about having your own business: you can pivot any time, no permission needed.]
Copywriting and Sales
Sami Miles, Stand-Up Comic and Copywriter, Founder of Catchiest Copy
Grab Your Audience By The Funny Bone
10 secrets to infuse humor into your talks, video content, and website & email copy.
Heather Campbell, Brand Strategist & Creator of Radical Branding™
The Launch List
Marketing isn’t hard because it’s complicated. It’s hard because no one gives you the whole dang roadmap. That’s why I created The Launch List – the step-by-step, no-BS guide that takes you from “Where the do I start?” to “Offer launched, let’s go!”
Glenna C Bailey, Writer, Editor, Health Literacy Champion
Banish “Big Company Syndrome”
How to keep your health messages human in a big company world — so you can win hearts, minds, and brand loyalty.
Jessie Congleton, Copywriter
Free 5-Minute Website Review! (Scroll to the bottom of the page)
Is there something that’s keeping your customers from hitting that “Buy Now” button? Let’s get another set of eyeballs on it so you can get more cha-ching out of it.
Brenna McGowan, Launch Strategist & Copywriter
Launch Calendar Tool
Easily plan your next launch with the Launch Calendar Tool that maps out your pre-launch, launch event, and open-cart window in just seconds.
Marisa Corcoran, Copy Mentor, Creator of The Copy Chat
The 50+ Scroll-Stopping Subject Lines
Take your emails from “meh” to “must read now” in seconds with 3 simple subject line formulas (+ the #1 place your best subject lines are hiding!).
Jen Baxter, 👑 Copy Queen & Content Strategist
Everyone’s Starting a Substack… Should You?
✔️9 questions to know if it’s your next right move
✔️Skip the tech headaches and focus on your writing
✔️Create genuine connections with your readers
Laura Lopuch, Client and Partner Acquisition Expert
WARM Cold Email Template
Get more yes’s with a WARM cold email. This WARM cold email template is the framework of a successful cold email that’s made me $428,560 (and counting) in my business. Both in 1-1 clients and win-win partnerships.
Paige Worthy, Email and Website Copy for Businesses that Give a Shit
PRIVATE PODCAST: How to Market When the World’s a Dumpster Fire
Six tips and mindset shifts to make meaningful marketing (and money) in the suckiest of times.
Susan Reoch, Website Copywriter & UX Strategist
HOOKED: Homepage Header Templates
Discover how to INSTANTLY capture attention and keep the right people on your website… so they can buy from you!
Business Planning / Strategy
Susie Italiano, Business Finance Expert (aka Finance Fairy Godmother)
Price Like a Pro (a rich one!)
39 industry secrets and ideas to price your offer PROFITABLY. Whether you sell a product or a service, these tried and true techniques and tips will help you price your offer like a pro. And look out for those 4 pricing mistakes to avoid at all costs!
Maritza Schäfer, Executive Coach, Consultant & Bruja.
Three Magical Time-Tested Tools to Make Shit Happen
This guide captures ancient practices from a real-life bruja (Spanish for witch) to get results and infuse magic into any aspect of your business or life – using a witchy tool that shifts your subconscious mind to make shit happen — fast!
Jane Carter, Business Coach for “Soulful Solopreneurs”
The Soulful Solopreneur: A Workbook for Reflection & Renewal
Your business isn’t just what you do —it’s part of who you are. This powerful workbook combines reflection & intention-setting to help you:
✔️ Take stock of your biggest accomplishments and deepest challenges
✔️ Let go of energy-drains, limiting beliefs, and spark-stealers holding you back
✔️ Cultivate a deeply fulfilling, soul-satisfying (and yes, profitable!) business in the coming year.
Think of it as a heart-to-heart with your business.
Frenchie Ferenczi, Business Strategist & Advisor
🔆 Do the Right Work: Weekly Check-Ins
Let’s unlock & unblock your business revenue, today. You know that big business vision you’re scared to say out loud? It’s time to turn into reality, in under 5 minutes a week. Whether you’re aiming to:
✔️ Hit your next revenue milestone
✔️ Establish a thriving personal brand
✔️ Productize and monetize your expertise
Sign up today to get weekly accountability check-ins, delivered right to your inbox on Sundays at 6pm.
Cindy Childress, Ph. D. The Expert’s Ghostwriter®
Discover Your #1 Bestselling Author Personality Type Quiz
This FREE quiz helps you unlock your book writing superpowers by getting clarity on your topic, beating imposter syndrome, and getting out of your own way to actually write this bestseller. This is a MUST-TAKE for those with ideas for nonfiction books.
Stacey Brass-Russell, Transformational Business & Life Coach
Five Steps To Creating Your Irresistible Signature 1:1 Offer
A mini-course for coaches and experts who want to build a 6-figure business simply and without spending a penny on ads.
Sandy Park, Pinterest Marketing Expert, Founder Pin with SPARK
Pinterest: A Beginner’s Guide Mini Course
Pinterest mini-course with 3 instant access video lessons to grow your business with Pinterest.
Virginia de Assis, Business & Life Coach, CEO of Content Lounge
Happy Millions™ – How to Build a 7-Figure Business That Gives you Life
Scaling to 7-figures doesn’t have to be stressful or overwhelming. In Happy Millions™ you’ll learn how to make millions in a way that feels effortless to you.
Emily King, Money Coach & TEDx Speaker
Abundance Upgrade: Unblock Your Cash Flow
💸 Is your bank account ghosting you? Let’s fix that.
Turns out, your subconscious beliefs are low-key sabotaging your cash flow (rude, right?).
👩👩👧👦 Heal Your Family Money Drama
Because your childhood beliefs about money are running the show (and it’s time to fire them).
🧠 Rewire Your Brain for Abundance
Let’s evict those broke beliefs and upgrade to the VIP suite of your subconscious.
✨ Walk Out Feeling Like a Money Magnet
Ready to rake in the dough and make it rain? By the end of this workshop, you’ll be practically glowing with money-making mojo.
It’s time to get your mindset and your money on the same page—let’s do this!
Brittany Love, Strategic Impact Coach & Founder of Revolutionary Presence
The Unf*ckwithable Playlist for Entrepreneurs and Everyday Revolutionaries
21 strategic songs for entrepreneurs and visionary leaders to clear the headjunk, flip the script, and boost motivation so you can implement your mission-aligned strategy and have the *freedom and ease* you’ve always wanted in your life, work, and business. Welcome to the soundtrack for your more mission-aligned, unf*ckwithable life.
Frederike Harms, Growth Strategist, Founder of The Sett
Productize & Prosper – Build a Service that Scales
Free mini-course on how to become the genius of your niche – and grow a sustainable business that thrives without you. With the tools to implement!
Trish Mossman, Ops + Efficiency Strategist
A Crash Course in ClickUp
Your shortcut to customising ClickUp to match the way your brain works, so you can tame the chaos, reclaim your time and spend more of your day doing what you love.
Tara Reid, Business & Marketing Strategist
Rock Your Emails
15 simple and actionable tips to immediately improve your email performance.
Colleen Kochannek, Founder of The 3rd Act Collective
109 Simple and Inspiring Ideas You Can Make Money With
A simple online product (and the start of your online business) doesn’t have to be technically difficult, expensive or take forever. You could have your first product done this weekend, even if you don’t have a website.
Sandra Booker, Business Manager & Growth Strategist
The Great Big List Of KPIs For Online Business Owners
What if, at any given moment, you knew exactly what your next business move should be?
Grab this guide and discover:
✔ Why KPIs are absolutely vital to the health of your business
✔ How many to use (and why you don’t want to track everything)
✔ The 8 main categories, how to pick which to focus on & a simple, uncomplicated method to start tracking
✔ The best way to identify trends, stay on top of problems (so they don’t become disasters) & identify hidden opportunities
✔ A list of KPIs to choose from for Digital Course Creators, Service Providers, Coaches & Consultants
Lead Generation
Toby Myles, Copywriter, Email Strategist, Storyteller
99 Juicy Lead Magnet Ideas
Explode your email list with a goldmine of eager-to-buy clients!
Lifestyle
Jennifer Broxterman, Registered Dietitian & Owner of PRO$PER Nutrition Certification
Nutrition Coaching Basket of Freebies!
Grab this incredible basket of FREE resources and handouts for nutrition & fitness coaches!
✅ Nutrition Coaching Masterclass video series.
✅ 6-Step Success Guide & Checklist to make more income from your nutrition business.
✅ Healthy Snack Shopping List.
✅ And so many more free nutrition coaching handouts to swipe!
Simie Iriarte, Health & Well-Being Coach and Journaling “Expert” on YouTube
The Digital-Analog Time Blocking Blueprint
A step by step checklist for setting up my unique hybrid system that combines the best of paper planning with a digital calendar.
Kara Kull, Coach and Cheerleader for Moms
11 Ways to Kick Procrastination’s Hiney and Start Keeping Promises to Yourself
Sick of not doing what you say you will? More Instagram scrolling is not the answer!
Instead, check out my quick download with tools to get you moving again:
✅ 4 easy-peasy mindset shifts to move past your inner critic’s (ridiculously) loud opinions
✅ 3 teensy movements to trick your brain into kick-starting your motivation
✅ 3 big leaps for long-term success so you can keep your commitments to yourself
Plus, a 2-minute exercise to uncover what’s actually holding you back and how to blow through it.
Listen, this isn’t something you’re gonna wanna put off (mwahahahahaha!).
Karen Patten, Owner, Writer at Intentional Family Life
Words That Work With Teens (Parenting Scripts So You Can Understand, Support, and Strengthen Your Connection)
How to not feel like you had the perfect punchline…to the joke you told last week.
Dani Sumner, Christian Life & Mindset Coach, Host of A Holy Mess Podcast
3 Jesus-Centered Practices To Help You Get Unstuck (No Cringe, Just Simple Steps)
Tired of hearing ‘just pray about it!’ when you’re struggling? 🙄
Grab this FREE workshop now to discover 3 Jesus-centered practices that actually help you get unstuck (without the cringe or toxic positivity). No 4am prayer marathons required. No shame spiral included. Just real help that fits your real life.
Aspasia Koveou, Doodler
Grab Your Free Doodle Art Bundle
Download. Decorate. De-stress. With these 9 Happy-Go-Lucky Doodle Art Prints, by Cryprint.
Kimberly Ann Johnson, Author, Sexological Bodyworker, and Somatic Experiencing Practitioner; Founder of KAJ Holdings
Trauma & Transcendence
In the Trauma and Transcendence class, I dispel some myths about what you learned in high school biology and what is being taught all over the nutrition, biohacking, fitness and yoga worlds about the nervous system. I want to help you understand how the nervous system works in YOUR body, because then and only then can you make decisions and heal from a place of true agency.
Mary Schroeder, Handstand Expert
The 5-Step Guide to Handstand Success
Learn to do a handstand, even if you’ve never tried before.
Sandra Weinacht, Serial World Traveler, Founder of Inside Travel Experiences
The NO BULLSHIP 🚢 Guide to Virgin Voyages 🧜🏽♀️
Smart Escapes Start with Zero BS.
Virgin Voyages is NOT your grandma’s cruise (unless she’s cool).
Design that inspires, fitness that energizes, shows that entertain – all on your schedule.
Get the straight scoop on Virgin’s adults-only red-hot lady ships if you:
- Need that ocean escape (while staying connected)
- Want hammock time without any kids interrupting
- Crave actual good food (no buffets in sight)
- Love to create content that doesn’t look like everyone else’s
- Want both late-night parties and 7 PM shows
BONUS: Free 15-minute (work)vacation strategy calls (on sea or land), and the first five Virgin bookings get $150-$600 extra bar/spa credit per cabin.
Bethany Bunnell, Founder of The Birthday Interview
50 Ways to Connect with Your Kids
Feel like your kids are growing up way too fast? Here are 50 questions to film an annual video to capture the precious moments you never want to forget.
Sue Cheung, Yoga & Meditation Teacher and Integrative Life Coach
Anti-Anxiety Magic
Using a bit of neuroscience and yoga – in under 5 minutes learn two techniques that will provide immediate anxiety relief.
Candyce Ossefort-Russell, Grief Expert, Psychotherapist, Writer
Your Grief is Your Own E-Book
An e-book that busts grief myths and gives you permission to grieve your own way.
Bonnie Mincu, ADHD Coach, Founder of ADHD Membership Program, Productivity Pathfinder
QUIZ: “Who Drives Your Bus?”
If your brain were a bus, who grabs the wheel most often? Find out what tendencies, assumptions or behavior tend to derail you.
Sydney Craig, Alignment Based Restorative Movement Specialist and Founder of Pilates Tonic
Your Core & Pelvic Floor Workshop
Why your ab workout might be making you pee when you sneeze and what to do about it.
Jennifer Hacker, Certified Grief Recovery Specialist
Grief Relief Text Message Support
A tool for healing is in your hand with GRIEF RELIEF TEXTS. 1-3 text messages each week. Messages of hope, tools and tips, and encouragement to help you navigate life after loss and bear what feels unbearable.
Kelly Clark, Weight-Loss Mentor
ONE DAY Meal Plan: How I lost 30 pounds—without dieting & kept it off for the last 25 years
Find out who you are when you’re not skipping meals, counting calories & over-exercising.
Publicity, Marketing & Branding
Chad Metcalf, Self Publishing Expert, Author, Marketer, Former Navy SEAL
Best Seller Strategy
Learn the simple step you can’t miss if you want your book to be a continual best seller.
Juliane Bergmann, Ghostwriter for Simon & Schuster, Penguin Random House
The Complete Pitch Guide – Zero to Bylines
You do NOT have to be a writer to get paid for your articles in big publications, get free publicity for your business, and establish yourself as an industry expert.
Here’s how I write and pitch stories that got me a “hell yes” from editors, even though I had:
- No idea how to package my expertise for prestigious publications
- No published articles or even the faintest idea of where to start
- No fancy writing degree, media connections, PR team, or budget
As a result of going from zero to bylines in Wired, Insider, and HuffPost, I have spoken on podcasts, presented at conferences, guest-lectured at a university, and made tens of thousands of dollars from new private clients, subscriptions, and teaching classes.
I’ll teach you where to find publications that pay, pitch editors you’ve never met, and get the highest rates!
Iona Holloway, Founder, Brave Thing
How To Book Your First 4-Figure Speaking Gig
How I used DMs (and embraced the cringe) to land $6k+ keynotes…when I had no footage of me speaking.
Cathlyn Melvin, TEDx Coach & Copywriter
The Essential TEDx Application Guide
15+ must-answer TEDx application questions to land your talk on the “red dot.” (Plus, expert tips for each one.)
Trez Thomas, Creator Good Procrastination™
3 Big-Network TV Promotion Secrets to Steal for Your Own Brand (and 1 to Avoid)
My favorite tricks to get people obsessed with shows they didn’t know they needed in their lives — like The Real Housewives. Create your binge-worthy brand using secrets mastered during my adventures as Brand Expert and Creative Director at Bravo, Lifetime, and other colossal pop-culture brands.
Lindy Alexander, Award-Winning Travel Writer
Get published in travel magazines!
Ever wondered how travel journalists land their sweet, sweet gigs? ✈️
Inside this ultimate guide, you’ll learn how you can write travel stories for top-tier publications (and go on all-expenses paid trips).
You’ll learn:
- The 4 main types of travel publications looking for articles
- How to make your travel article ideas stand out to editors
- How to craft a great travel pitch
- 3 huge mistakes newbie travel writers make (and how to avoid them)
Laura Scholes, Copy, Brand & Website Guru for Time-Crunched Entrepreneurs
6 ways to tweak your homepage so people fall in love with you (and buy your stuff!)
Get the winning formula your favorite entrepreneurs use to create a home page that sucks people in like a sponge—and gets them to take action (that is: send you $$$!).
Marilee Kostadimas, Chief Storyteller at Spotlight Sojourns
Tell Your Story Easily
It’s your journey. It’s your story. And in the AI age, your story in your own voice matters more than ever – whether you’re on a professional journey, a personal journey, or a travel journey. So, grab this guide to help you tell your story easily.
Irina Leoni, The Brand Visualizer
Get a structure for addictive Instagram stories that grow a loyal following
[No opt-in necessary!] Watch Instagram stories highlight called “IG Formula” on the @irinaleoni.co account and never take this stories format for granted again. Liked what you saw? Follow Irina for more on growth with visual storytelling!
Michelle Martello, Design & Tech Educator, Founder of Minima Designs
Rich Inbox: 36 ways to use your email list to generate money, power and prestige
Make more money with your email list (even if it’s tiny or brand new).
Talking Shrimp freebies — because I’d be crazy not to include my own
Story Goldmine
63 Surprising Places To Mine Your Everyday Life For Stories.
Get my idea bank of binge-worthy stories for your newsletter & marketing emails.
🔥Includes bonus guide🔥 How to tie your stories to a point or Call to Action.
5 Secrets to Non-Sucky Copy
Learn to write compelling, powerful copy that hits home and makes bank.
Talking Shrimp’s List-Building List
No signup necessary, which is ironic because this is a guide to getting people to sign up for your list!
Non-Sucky Subject Lines
For emails that always get opened: my 33 most-opened (highest open rate) subject lines, with templates to make your own.
Pretty great group, right? These movers and shakers Shrimpers are all current or alumni members of Shrimp Club.
So? What did you snap up? Got praise? Tell me in the comments.
Interested in past Shrimpmukkah Freebies?
Check out the list from 2020 here.
Check out the list from 2021 here.
Check out the list from 2022 here.
Check out the list from 2023 here.
What’s better than a shrimp cocktail? Thanks for sharing the sauce…
I want them all, they seem amazing
Amazing gIfts Laura. Thank you so much!