What's hot.
Just poured -- don't burn your tongue!
Want a new income stream?
Y'all need a digital course! My friend Amy Porterfield will help. Click here to join her online program.
"HOW DO YOU MAKE MONEY?"
I never know how to tell people who aren't in "our" world (you know, the online space, AKA The Space) what I do. To some, I say "I have a copywriting business." But then they either misunderstand and want to ask about copyrighting their idea (you can't, btw) or they understand and say, "My jerk cousin needs to hire you, his website is terrible." Thanks, sounds fun.
What I really want to say is, "I write and teach things on the internet and money comes out."
The way I do that is...courses! If you want one to call your own, the kind that makes the money come out, my friend Amy Porterfield's the gal to get you started. (For free!)
Did you know there are 5 kinds or digital courses?
- Workshop Course (best way to dip your toe in the course pond – this lazy-butt's personal fave)
- Starter Course (the jumping off point, where you help your student get started)
- The Spotlight Course (go deep into one specific thing, like: how to make cream cheese frosting)
- The Signature Course (teach that one thing you're known for, or want to be – for instance, Amy's the master of courses, so her signature course is Digital Course Academy)
- The Certification Course (teach people your unique process, so they can spread your magic across the land)
Which one's right for you? Take the 2-minute quiz! (Full disclosure: it took me 3 minutes.)
Wait, did you see this?
Course Creation Starter Kit (also free!)
SO GOOD, I'M MAD!
You know those 5 kinds of courses I mentioned?
Amy walks you through them, and tells you how to get started. And get this –
She even shows you how to name your course!
I was like, FOR THE LOVE OF SQUEEZE CHEESE, AMY, why are you so good? And why didn't I create that naming thing myself? I could've sold it! for at least a hundred bucks!
Fine, get it from Amy -- for $0.
Wanna come hear me speak?
Come hang with me at Copy Chief Live! October 28-30 in St. Pete, Florida
Grow your brand, be in high demand.
Wanna do that? Attend events. Chiefly (ugh, pun intended), this one: Kevin Rogers' Copy Chief Live.
I spoke at it last year, and I was really, really hoping Kevin would ask me back this year. Because I loved it. I had my doubts the first time he asked. I'd met him and done 2 episodes of his podcasts, and liked him SO MUCH. But I thought his event was going to be too "bro marketing" direct-response-y for me, and it wouldn't be my people. I thought it was for people who want to write fake-viagra ads.
He convinced me it was for a way broader, cooler, and more inclusive audience, both in the woke sense and in terms of niche and career aspirations.
And he was right! Not only that, but...
- I picked up some bangin' copy tips -- I've seen other marketers who were there using them this year, and I was like, "I know where you got that." Smarties.
- One speaker's talk gave ME a crucial new question that became essential to both my teaching and selling.
- I met new friends in the copywriting world and beyond it. My kind of people.
- I've seen people I met there soar in their careers this year, partly from being at these events and getting their faces out there.
- The Freelancers-Only Day is intimate and hands-on, and people walk out of there with ginormous contracts (if that's what you want).
- There were people there who aren't even copywriters. For instance, I met a very shrewd web designer there. She knew she'd stand out to all those copywriters who are always looking for someone to team up with or getting asked for a referral.
I'll have a meetup/Shrimp-up for all the Shrimpers who join through my link. (I get a thank-you commission if you use it.)
Wanna come? Say yes! Click here to join Copy Chief Live -- still at the "total steal" price.
I'm coming back a second time!
Can’t wait! Laura, you changed my business with your talk last year. I’m going back to Copy Chief this year because I made a lot of new friends there that I’ve stayed in touch with and want to see again, including Kevin -- and he’s interviewing me for his podcast Wednesday. Plus I met people who sent me ghostwriting leads, which is a plus.
- Cindy Childress, ghostwriter for entrepreneurs